Sales Manager (HORECA)

Atas Frozen Marketing Sdn Bhd; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A rapidly growing frozen food supplier in Selangor seeks a dynamic Sales Manager to drive revenue across various channels. The ideal candidate will possess solid experience in the HORECA sector, lead a team, and achieve ambitious sales targets, benefiting from an incentivized compensation plan, including commissions and performance bonuses.

Benefits

Commission and performance bonus

Car Maintenance and Petrol allowance

Accommodation with Meal

Team Building activities

Career advancement opportunities

Supportive leadership and mentorship

Qualifications

• 5-year sales experience in the HORECA business.
• Fluent in Mandarin, Bahasa Malaysia, and English.
• High energy, target-driven, and resilient under pressure.

Responsibilities

• Develop and execute strategic sales and marketing plans.
• Build and maintain relationships with clients in the HORECA sector.
• Lead and manage a team of Sales Executives.

Skills

Sales Experience

Client Relationship Management

Business Development

Market Analysis

Communication

Education

Diploma or higher in Business Administration

Tools

CRM systems

Job description

Add expected salary to your profile for insights

We are a rapidly growing frozen food supplier with operations in Puchong, Selangor and Johor Bahru. With over 5 years of experience in the industry, our mission is to become one of Malaysia’s leading frozen food companies by delivering quality products, reliable service, and long-term value. To support our expansion, we are looking for energetic, driven, and visionary individuals to join our dynamic and ambitious team.

Key Responsibilities

Develop and execute strategic sales and marketing plans to achieve revenue targets and business goals.

Identify, develop, and expand new business opportunities across wholesale, retail, food service, and export channels.

Build and maintain strong, long-term relationships with clients, especially in the HORECA sector.

Lead, recruit, coach, and manage your own team of at least two (2) Sales Executives under your team.

Monitor sales performance, analyze campaign results, and adjust strategies to optimize outcomes.

Conduct cold calls, field visits, and in-person presentations to secure new clients and generate orders.

Keep abreast of market trends, competitor activities, and customer feedback to refine sales strategies.

Collaborate with internal departments (logistics, procurement, stock control) to ensure smooth and timely order fulfilment.

Supervise and coach Sales Executives by providing training, motivation, and direct support; resolve operational or customer-related issues efficiently.

Provide timely and accurate sales forecasts, customer feedback, and performance updates to management.

Ensure proper product handling and food safety compliance during transportation and delivery.

Represent the company at trade shows, exhibitions, and networking events to enhance brand presence.

Achieve or exceed monthly and quarterly sales targets set by management.

Assist in developing pricing strategies, promotions, and bundled offers based on market demand.

Conduct regular territory reviews and route planning to optimize market coverage.

Promptly address customer complaints and delivery issues to ensure satisfaction and retention.

Willingness to travel regularly and work on Saturdays.

Must possess own transport.

Qualifications & Experience

Preferably Diploma or higher in Business Administration, Marketing, or a related field.

5-year sales experience in HORECA business.

Wiling to work on Saturday (half/day).

Track record in achieving sales targets.

Primary forecast of HORECA customer support wholesale and retail when necessary.

An existing customer network in the frozen food or food service sector is a strong advantage.

High energy, target-driven, and resilient under pressure.

Proficient in digital tools, Customer Relationship Management (CRM systems), and sales reporting platforms.

Fluent in Mandarin, Bahasa Malaysia, and English (spoken and written).

Benefits and what we offer (Base on Experience)

Commission (overrating team + incentive + Quarter)

performance bonus

Car Maintenance + Phone + Petrol + Tol + Accommodation with Meal (subject to outstation relates to business basic) + Entertainment (Subject to management approval)

Team Building

Career advancement opportunities in a performance-driven environment

Supportive leadership and professional mentorship

Exposure to a rapidly growing, nationwide business network

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Salary match Number of applicants Skills match

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Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a sales manager? Do you have experience in a sales role? Which of the following languages are you fluent in? Are you willing to undergo a pre-employment background check? How much notice are you required to give your current employer?

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