Sales Manager (FMCG Industry)

YHPL MARKETING SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Sales Manager in Kuala Lumpur to drive sales growth and lead a dynamic team. The successful candidate will possess strong FMCG experience and effective stakeholder management skills. This pivotal role involves strategic planning, team leadership, and elevation of customer relationships, all aimed at exceeding sales targets in a competitive environment. Enjoy competitive salary, incentives, and a supportive work culture.

Benefits

Car allowance

Phone allowance

Fuel support

Medical coverage

Performance-based bonuses

Qualifications

• Minimum 5 years of FMCG sales experience with 2+ years in a managerial role.
• Track record of meeting and exceeding sales targets.
• Proficient in English and Bahasa Malaysia; Mandarin as a plus.

Responsibilities

• Develop and implement strategic sales plans to achieve AOP targets.
• Lead the team in reviving inactive accounts and penetrating new markets.
• Strengthen relationships with key customers in Modern Trade and General Trade segments.

Skills

Leadership

Analytical mindset

Communication

Stakeholder management

Problem-solving

Education

Diploma/Degree in Business, Sales, Marketing or related field

Tools

Microsoft Office

Job description

We are seeking a strategic, results-driven Sales Manager to lead our efforts in revitalising key accounts, penetrating new markets, and driving long-term, sustainable sales growth. Based in Kuala Lumpur, this role will oversee high-priority territories and play a key leadership role in the planning and execution of national and regional sales strategies.

The ideal candidate will have strong FMCG experience, exceptional stakeholder management skills, and the ability to translate sales strategies into action plans that deliver measurable results. You will be responsible for achieving the Annual Operating Plan (AOP), managing key modern trade relationships, and guiding your team toward operational and performance excellence.

Key Responsibilities:

Sales & Strategy Execution

Develop and implement strategic sales plans to achieve overall AOP (Annual Operating Plan) targets.

Lead the team in reviving inactive accounts and penetrating new markets.

Set, track, and review KPIs for Sales Executives and ensure alignment with company goals.

Analyze market trends, customer behavior, and competitor activities to inform decisions.

Review SKU and outlet performance regularly to optimize assortment and shelf presence.

Lead, coach, and support a team of Sales Executives and Merchandisers.

Conduct regular field visits, joint calls, and performance reviews to drive accountability.

Identify training needs and ensure continuous development of the sales team.

Foster a results-oriented culture built on teamwork, ownership, and trust.

Key Account Management

Strengthen relationships with key customers in Modern Trade and General Trade segments.

Conduct business reviews and strategic planning with major accounts.

Plan and monitor in-store activations, merchandising, and promotional campaigns to boost visibility and sales.

Operational Excellence

Collaborate closely with supply chain and logistics to ensure availability and timely delivery.

Ensure timely and accurate collection of payments from customers.

Monitor and support field execution for route planning, coverage, and outlet expansion.

Maintain strong reporting on recruitment pipeline and be involved in candidate evaluation for sales hiring.

Strategic planning and execution

Team leadership and motivation

Customer relationship management

Market and business analysis

Results-driven and accountable

High adaptability and integrity

What We Offer:

Competitive salary and performance incentives

Car allowance, phone allowance, and fuel support

Medical coverage and insurance benefits

Performance-based bonuses and career progression

An opportunity to lead a dynamic sales team in a growing company

Supportive and collaborative working environment Qualifications & Requirements:

Minimum Diploma/Degree in Business, Sales, Marketing, or a related field.

At least 5 years of relevant experience in FMCG sales, with 2+ years in a managerial or team lead capacity.

Strong background handling GT, MT, and HoReCa channels.

Proven track record of meeting and exceeding sales targets.

Excellent leadership, communication, and people management skills.

Strong analytical mindset and problem-solving capability.

Comfortable working both strategically and operationally.

Possess a valid driver’s license and willingness to travel.

Proficiency in English and Bahasa Malaysia; Mandarin is an advantage.

Competent in Microsoft Office (Excel, PowerPoint, Word, Outlook).

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a sales manager? How many years' experience do you have as a manager / team lead? Which of the following languages are you fluent in? Are you willing to travel for this role when required? Do you have experience in a sales role?

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