Sales Manager (Beverage Company)

Persolkelly; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading recruitment company is seeking a Sales Manager to oversee day-to-day sales operations across the Southeast Asia markets. The ideal candidate will have 5-8 years of experience in the beverage industry, a proven track record in managing sales execution, and strong skills in stakeholder management and negotiation. This role involves collaboration with internal teams to enhance brand visibility and drive sales growth effectively.

Qualifications

• 5-8 years experience in sales in the beverage industry or FMCG.
• Proven track record in achieving sales growth targets.
• Business-level English proficiency, additional languages are advantageous.

Responsibilities

• Manage day-to-day sales operations across Southeast Asia markets.
• Build and maintain relationships with distributors and key accounts.
• Monitor market trends and sales performance to identify growth opportunities.

Skills

Sales execution

Distributor engagement

Negotiation

Stakeholder management

Data analysis

Job description

Manage day-to-day sales operations and execution of sales strategies across assigned Southeast Asia markets.

Support development and rollout of Route-to-Market (RTM) plans under guidance from senior sales leadership to drive brand visibility and growth in both On-premise and Off-trade channels.

Build and maintain strong working relationships with distributors, partners, and key accounts to ensure sales targets are met.

Monitor market trends, sales performance, and customer feedback to identify growth opportunities and challenges.

Collaborate with marketing and other internal teams to ensure aligned sales and promotional activities.

Prepare regular sales reports and updates for Head of Sales and senior management.

Lead and coach junior sales staff if applicable, fostering teamwork and performance excellence.

Assist in regional hub operational development by sharing sales operational insights and feedback.

Requirements:

Minimum 5-8 years experience in sales roles within beverage industry (or FMCG), preferably in Southeast Asia region.

Proven track record in managing sales execution, distributor engagement, and achieving sales growth targets.

Familiarity with On-premise and Off-trade channels, with ability to manage diverse customer segments.

Strong communication, stakeholder management, and negotiation skills.

Ability to analyze sales data and market conditions to make informed decisions.

Business-level English proficiency; additional regional language skills are advantageous.

Experience collaborating with cross-functional teams and supporting regional operations setup.

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Human Resources & Recruitment 101-1,000 employees

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd. Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. For more information, please visit www.persolkelly.com

PERSOLKELLY is one of the largest recruitment companies in Asia Pacific providing comprehensive end-to-end workforce solutions to clients. Headquartered in Singapore, the company was established in 2016 and is a joint venture between Kelly Services, Inc. and affiliates of PERSOL HOLDINGS Co. Ltd. Today, PERSOLKELLY operates more than 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. For more information, please visit www.persolkelly.com

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