Sales Development Representative

TruTrip; Gombak; Remote; MYR 20,000 - 100,000; Full time

Job summary

A dynamic travel technology company is seeking a Sales Development Representative to target the Malaysia market. This role involves researching potential clients, qualifying leads, and booking demos. Requirements include 2+ years in B2B sales, fluency in Bahasa Malaysia and English, and strong communication skills. Join a fast-paced startup culture that offers competitive salary and flexible working hours.

Benefits

Competitive base salary with commission

Work-from-anywhere setup

Career growth opportunities

Qualifications

• 2+ years of experience in B2B sales or SDR role.
• Fluent in Bahasa Malaysia and English.
• Strong communication and interpersonal skills.

Responsibilities

• Research and identify target accounts.
• Qualify inbound and outbound leads.
• Conduct discovery calls.

Skills

B2B sales

Lead generation

Communication skills

Outbound call comfort

Data-driven mindset

Tools

LinkedIn Sales Navigator

Apollo

Zoho

Job description

About TruTrip

TruTrip is a fast-growing travel management platform built for modern businesses across Asia. We simplify corporate travel with flexible booking, policy enforcement, real-time tracking, and seamless expense management—so companies can focus on growing, not juggling logistics.

We’re on a mission to make business travel smarter, safer, and more productive across the region.

Role Overview

As a Sales Development Representative (SDR) focusing on the Malaysia market, you’ll play a critical role in building and qualifying TruTrip’s sales pipeline. You’ll be the first point of contact for potential clients—prospecting, initiating conversations, and driving interest in TruTrip’s solutions.

This role is ideal for someone who is hungry for success, thrives in a fast-paced environment, and enjoys turning cold leads into warm opportunities.

Key Responsibilities

• Research and identify high-potential target accounts across Malaysia and nearby markets.
• Reach out via email, LinkedIn, and calls to qualify inbound and outbound leads.
• Run prospecting sequences using tools like Apollo, LinkedIn, and CRM.
• Conduct discovery calls to understand a company’s travel pain points and processes.
• Book quality demos and hand off qualified leads to the Account Executives.
• Maintain accurate lead data and activity records in the CRM.
• Collaborate with marketing and BD teams to refine messaging and improve targeting for the Malaysia market.
• Report weekly performance on KPIs such as outreach volume, meetings booked, and conversion rate.

Requirements

• 2+ years of experience in B2B sales, lead generation, or SDR role (preferably SaaS and/or travel-related), or performing at the level of an experienced SDR.
• Fluent in Bahasa Malaysia and English (proficiency in additional languages is an added advantage).
• Strong communication and interpersonal skills, comfortable speaking with decision-makers.
• Confident in making outbound calls, running cold outreach, and handling objections.
• Good understanding of the corporate landscape in Malaysia, including GLCs, MNCs, and private Sdn. Bhd. companies.
• Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Zoho (or similar CRMs).
• Self-motivated, organized, and able to work independently.
• Curious, persistent, and goal-oriented.
• Experience or interest in travel and technology.
• Comfortable using AI tools to improve productivity and outreach effectiveness.
• Data-driven mindset with the ability to analyze performance and identify areas for improvement.

What We Offer

• Competitive base salary with performance-based commission.
• Work-from-anywhere setup with flexible hours.
• Training, tools, and mentorship to grow into AE or BD Manager roles.
• Fast-paced startup culture with real impact and career growth opportunities.
• Be part of a diverse, collaborative team across Asia.

How to Apply

Excited to help reshape the future of business travel in Malaysia?

• Send your updated CV to [e-mail] with the subject line “SDR Application – [Your Name]”.