Sales Associate

Coach Malaysia SDN. BHD.; Putrajaya; On-site; MYR 20,000 - 27,000; Full time

Job summary

Coach Malaysia SDN. BHD. is seeking a Sales Associate to deliver an elevated shopping experience and meet personal and store sales goals. The role blends luxury retail service, omni-channel selling, and teamwork to drive brand loyalty and revenue.

The candidate will represent a premium brand, engage with customers, and support daily store operations while maintaining high service standards. Flexibility for a dynamic retail schedule is essential.

Qualifications

• 1+ years of sales experience, luxury retail preferred.
• Knowledge of fashion trends and competitors.
• Strong English proficiency.
• Experience with POS operation and basic tech tools (iPad/laptop).

Responsibilities

• Represent Coach as a brand ambassador and adhere to style standards.
• Build lasting client relationships through styling and product expertise.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize POS and clienteling tools to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain energy on the floor and adapt selling techniques to business needs.
• Complete daily operations: cash wraps, inventory, replenishment, merchandising.

Skills

Sales experience

Fashion knowledge

English proficiency

Clienteling & data

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!

Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives - meeting them when, where, and how they choose to shop.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• A combination of education and experience will be considered Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom.
• Strong English proficiency.
• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills.
• (Preferred) Ability to work in a fast-paced environment, Strong English language proficiency. (for EU)

Schedule

• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).