Sales Associate

Tapestry; George Town; On-site; MYR 29,000 - 42,000; Full time

Job summary

Coach is seeking a Sales Associate to deliver an elevated, personalized shopping experience and meet sales goals. You will support daily store operations, drive omni-channel selling, and collaborate with the team to build brand loyalty and revenue.

As a front-line ambassador, you will nurture client relationships with fashion guidance, use POS and mobile tools, and contribute to visual merchandising and stock management. Passion for luxury retail and excellent English skills are essential.

Qualifications

• Experience in luxury retail is preferred.
• Knowledge of fashion trends and competitors.
• Experience with live-stream shopping or video demos is a plus.
• Proficient in English.

Responsibilities

• Represent Coach as a brand ambassador, adhering to style and service standards.
• Build lasting client relationships through styling and product expertise.
• Drive sales through cross-selling and upselling with tailored recommendations.
• Utilize mobile POS and clienteling tools to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain energy on the floor; manage multiple customers and adapt selling techniques.
• Complete daily tasks including cash wrap, inventory processing, and merchandising.

Skills

Luxury retail experience

Clienteling

Social selling

POS operation

English proficiency

Fast-paced environment

Video livestream awareness

Tools

POS system

iPad

Mobile POS

Walkie-talkie

Job description

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Role Overview

The Sales Associate is the front-line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.


• Build lasting client relationships through personalized styling, product expertise, and fashion advice.


• Drive sales through cross-selling, upselling, and tailored recommendations.


• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.


• Develop and execute personal sales plans; meet or exceed individual and team KPIs.


• Source new customers, maintain relationships, and follow up to close sales.


• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.


• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.


• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.


• Process transactions efficiently (purchases, returns, exchanges, online pickups).


• Support inventory cycles: receive shipments, stock shelves, and manage product movement.


• Assist teammates in functional areas as required.


• Foster a collaborative, trust-based environment; encourage team performance.


• Participate in brand initiatives, training programs, and inclusion activities.


• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.


• A combination of education and experience will be considered Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.


• Strong English proficiency.


• Ability to work in a fast-paced environment.


• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills.


• (Preferred) Strong English language proficiency. (for EU)

Schedule

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays). Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Company Culture

Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it!

Thanks for your interest in working on our team!!

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York - uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future - together.

Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives - meeting them when, where, and how they choose to shop.