SaaS Content Producer & Copy Editor

tawk.to, inc.; Kuala Lumpur; Hybrid; MYR 30,000 - 50,000; Full time

Job summary

A leading company in the SaaS sector is seeking an experienced SaaS Content Producer & Copy Editor to craft engaging content while executing multi-channel marketing strategies. The ideal candidate will play a key role in campaign execution, driving measurable impact through strategic content creation and analytics.

Benefits

Competitive salary and remote work flexibility

Opportunity to work on high-impact campaigns

Collaborative environment with a focus on innovation

Professional growth opportunities

Qualifications

• Proven experience in content production and copy editing.
• Demonstrated success in managing multi-channel campaigns.
• Strong understanding of media planning and content strategy.

Responsibilities

• Craft and refine high-quality content for various campaigns.
• Develop and execute content strategies aligned with media plans.
• Monitor content and campaign performance to provide insights.

Skills

Content Production

Copy Editing

Ad Copywriting

Keyword Research

Analytics

Tools

HubSpot

SEMrush

Google Ads

Job description

We’re looking for an experienced SaaS Content Producer & Copy Editor who excels in crafting compelling content while understanding the intricacies of multi-channel marketing and ad strategies. This role combines creativity with strategic thinking, requiring someone who can write and edit engaging copy, execute campaigns across various platforms, and align content with broader marketing goals.

You’ll play a pivotal role in driving results through content creation, keyword optimisation, and campaign execution - helping us reach the right audiences and achieve measurable impact.

Key Responsibilities:

• Content Creation & Editing: Craft and refine high-quality content for SaaS campaigns, including landing pages, blog posts, email campaigns, and social media.
• Media Planning: Develop and execute content strategies aligned with media plans to maximise reach and engagement across channels.
• Ad Copywriting: Write ad copy following best practices to ensure high performance on platforms such as Google Ads, Facebook, and LinkedIn.
• Campaign Management: Collaborate on sizable campaigns spanning multiple channels, including remarketing strategies and audience segmentation.
• Keyword Research: Identify high-impact keywords to optimise content for SEO and SEM campaigns.
• Ad Campaign Expertise: Manage and optimise campaigns using tools like Google Ads, ensuring alignment with audience and publisher expectations.
• Publisher Insights: Understand publisher requirements and trends to produce ad content that meets their standards.
• Analytics & Performance Tracking: Monitor content and campaign performance, providing insights to optimise future efforts.

Requirements:

• Proven experience in content production and copy editing, preferably in SaaS or digital marketing.
• Demonstrated success in managing multi-channel campaigns, including remarketing.
• Strong understanding of media planning and its role in content strategy.
• Expertise in writing high-performing ad copy and understanding industry best practices.
• Proficiency in keyword research tools and SEO/SEM strategies.
• Experience with Google Ads, AdSense, and other advertising platforms.
• Knowledge of what publishers are looking for in ad content and campaign assets.
• Analytical mindset with the ability to interpret data and apply insights to improve performance.

Preferred Qualifications:

• Experience with tools like HubSpot, SEMrush, or similar platforms.
• Familiarity with SaaS customer personas and buyer journeys.
• Background in running retargeting campaigns and audience segmentation.
• Knowledge of ad content compliance and optimisation for specific platforms.

What We Offer:

• Competitive salary and remote work flexibility.
• The opportunity to work on high-impact campaigns across diverse channels.
• A collaborative environment with a focus on innovation and results.
• Professional growth opportunities to sharpen your skills in SaaS and marketing.