Retail Shopper Marketing Manager

Colgate-Palmolive; Subang Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

Colgate-Palmolive is seeking a Retail Shopper Marketing Manager to lead shopper marketing initiatives that drive brand growth and enhance in-store effectiveness. The ideal candidate will have extensive experience in retail and trade marketing within the FMCG sector, strong leadership and analytical skills, and the ability to develop innovative strategies that align with business goals. This role offers the opportunity to work collaboratively with cross-functional teams, manage budgets, and monitor market trends.

Qualifications

• Minimum 5-8 years in Retail Marketing/Trade Marketing in FMCG sector.
• Strong leadership capabilities and experience with cross-functional stakeholders.
• Extensive project management and execution experience.

Responsibilities

• Drive and translate brand objectives into effective shopper marketing plans.
• Manage shopper activation calendar and ensure execution across retail.
• Monitor competitor activities and provide actionable insights.

Skills

Leadership

Analytical

Creative

Insights-driven

Strategic thinking

Education

Degree / Master's Degree in Business Management or Marketing Management

Job description

No Relocation Assistance Offered
Job Number#167164 - Selangor, Selangor, Malaysia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions! If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

As the Retail Shopper Marketing Manager, the person leads the strategic development and execution of shopper marketing initiatives to drive brand growth, enhance in-store effectiveness, and accelerate purchase conversion across the retail environment. This role collaborates closely with cross-functional teams and key customers, leveraging shopper insights to shape activation plans that align with our business goals.

What you will do:

• Drive and translate brand and commercial objectives into effective shopper marketing plans

• Lead the development and implementation of innovative shopper marketing strategies including development of POSM, in store activations, promo pack and elevating in store superior experiences

• Develop Go To Market (GTM) plan for new product launches including customer selling story preparation, key visual adaptation to standard POSM, readiness of customer listing requirements.

• Manage shopper activation calendar and ensure flawless execution across retail environment.

• Monitor and evaluate the effectiveness of shopper marketing programs and campaigns, driving a robust measurement and optimization approach.

• Manage shopper marketing A&P budget, ensuring cost efficiency and effective resource allocation.

• Provide data-driven insights and recommendations to maximize ROI and continuously elevate Colgate-Palmolive’s in store presence.

• Continuously monitor and analyze competitor activities, in-store execution, and shopper marketing trends within the retail environment. Share timely updates and actionable insights with internal stakeholders to inform strategy, identify opportunities, and proactively address challenges.

Minimum Requirements:

• Minimum a Degree / Master's Degree, preferably in Business Management or Marketing Management

• Possess at least 5 to 8 years of Retail Marketing/ Trade Marketing experience in the FMCG sector

• Strong leadership capabilities with experience in influencing cross-functional stakeholders and external stakeholders

• Experienced managing end-to-end campaign development and execution

• Strategic thinking with demonstrated project and budget management skills.

• Strong analytical, creative, and insights-driven mindset

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Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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