Retail Marketing Executive

The Estée Lauder Companies Inc.; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A global leader in prestige beauty is seeking a Retail/Commercial Planner to oversee campaign promotions and visual merchandising. This role entails collaborating with various teams to drive product launches and maintain brand standards across retail channels. Applicants should possess a degree and relevant experience in the retail or beauty sector.

Benefits

Market-competitive packages

On-the-job training

Career development opportunities

Work-life balance support

Qualifications

• Minimum of 2 years of experience in retail/beauty/high fashion industry.
• Excellent written and verbal communication skills.
• Proactive and positive approach.

Responsibilities

• Drive product launches and promotions across retail channels.
• Coordinate visual updates and merchandising materials.
• Monitor promo budgets and competitor activities.

Skills

Communication

Team Collaboration

Proactive Approach

Education

Bachelor's degree

Job description

This position is accountable for Retail/Commercial Planning across channels, aligning with in-market Commercial team, and other stakeholders in execution of campaign promotion, visual merchandising and activation to achieve the brand objectives. This role works closely with in-market Consumer Engagement as well as in-market Education for planning and execution of all brand activities etc.

What You Will Achieve

• Drive new product launches, re-promotions, and mega campaigns across all retail channels in collaboration with commercial and brand teams.
• Plan and implement monthly always-on and tactical promotions, ensuring alignment with brand objectives and compliance with anti-diversion protocols.
• Coordinate visual updates, counter decorations, and merchandising materials for new launches and store maintenance in line with brand guidelines.
• Support new counter setups and renovations by partnering with Retail Project, VM, and commercial teams.
• Maintain strong relationships with retail partners, align on campaign execution, and support joint initiatives like CRM, data sharing, and visibility programs.
• Monitor promo budgets, voucher usage, VM allocations, and competitor activities while ensuring cost control and reporting accuracy.
• Assist with corporate sales strategies, manage external collaborations, and contribute to projects or tasks assigned by leadership.

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

What You Will Need

• Bachelor's degree with proven experience (minimum of 2 years) in a similar role, preferably in retail / beauty / high fashion industry.
• Proactive and positive approach to work and daily tasks.
• Confidentiality, tact and discretion when dealing with all parties.
• Excellent written and verbal communication skills.
• Team player with the ability to collaborate effectively with cross-functional teams.

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve