Regional Sales Manager Central

JDE Peet's; Petaling Jaya; On-site; MYR 110,000 - 140,000; Full time

Job summary

JDE Peet’s in Malaysia seeks a Regional Sales Manager to lead the Field Sales Team at local level, plan sales activities, and drive targets across key accounts in Klang Valley. You will report to the General Trade Account Manager and collaborate with Marketing and Trade teams to optimize POS, promotions, and distributor performance.

The role requires 5+ years in FMCG regional distributor management, strong Excel skills, and a proven track record in achieving sales objectives in a competitive

Qualifications

• FMCG experience required in regional sales.
• Minimum 5 years managing distributors in a regional context.
• Familiar with Klang Valley/Central Area distributors.
• Proficient in MS Office and data analysis.

Responsibilities

• Set team and individual KPIs and communicate them to the team.
• Monitor KPI achievement and coach the team toward targets.
• Prepare annual POS plan and achieve objectives for assortment and activation.
• Define objectives by brand and supervise monthly distributor plans.
• Authorize POS budgets and track them monthly.
• Collaborate with Shopper Marketing and Sales teams on negotiations and activities.
• Ensure updated sales training aligned with strategy.

Skills

FMCG experience

Regional management

Distributor management

MS Office

Tools

MS Office

Job description

Who we are? We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

Company Description

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Job Description

The Regional Sales Manager for is responsible for managing the Field Sales Team on local level including the planning, coordinating of sales activities and goal setting for field sales. The Regional Sales Manager reports to the General Trade Account Manager.

Key Responsibilities

• Set the team and individual KPI’s (quantitative and qualitative). Communicate the KPI’s and structure effectively to the team.
• Accountable for monitoring and achievement of the defined KPI’s. Manages and coaches the team to ensure they achieve the defined targets.
• Prepares annual Point of Sales plan and is accountable for achievement of the established objectives (assortment, shelf, activation) for operational excellence at point of sales.
• Defines quantitative and qualitative objectives by brand, supervises and execute monthly control of the annual plans by distributor.
• Authorize POS budgets, supervise and track on monthly basis.
• Together with Shopper Marketing Team define incentive criteria for direct reports and supervision of the rest of the team.
• Supervise and track sell-out per route, and in case of deviations, define corrective actions.
• Actively participate in the most important negotiations by clients of annual agreements, promotional activities, discounts, etc., with POS impact.
• Actively participate in meetings with the Sales, Trade Marketing and Marketing meetings for sharing projects, reviewing, and discussing the actions and their implementation, opportunities
• Ensure appropriate and updated sales and business training programs for his team (sales rep’s and merchandisers). Align them with current strategy and objectives.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as a Regional Sales Manager, we’re looking for someone who has the following skills and experience:

• FMCG experience;
• Regional Manager with more than 5 years of experience managing distributors;
• Familiar with Distributors based in Klang Valley/Central Area;
• Good knowledge of MS Office

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.