Regional Sales Manager

Chery Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 210,000; Full time

Job summary

Chery Malaysia is seeking a Regional Sales Manager / Assistant Manager to lead and develop regional dealerships across Malaysia. The role focuses on driving sales performance, ensuring operational compliance, and coaching dealer teams to achieve sales and customer satisfaction targets.

Responsibilities span dealership management, performance monitoring, customer satisfaction initiatives, and cross-functional coordination to execute brand strategies and regional action plans.

Qualifications

• Strong ability to analyse sales data and identify opportunities.
• Excellent communication and interpersonal skills to influence dealership stakeholders.
• Proven track record in managing multiple dealerships and aligning with brand strategies.
• Able to coach and mentor dealership teams to achieve targets and customer satisfaction.
• Capability to build and maintain relationships with investors and management.

Responsibilities

• Regional dealership management across the assigned region.
• Drive sales performance and ensure alignment with regional targets.
• Monitor customer satisfaction and dealership performance metrics.
• Ensure brand policies, standards, and operational requirements are followed.
• Coach Sales Managers and Advisors on sales strategies and targets.
• Coordinate with Sales, Marketing, Aftersales and other departments.

Skills

Sales analytics

Interpersonal skills

Stakeholder management

Coaching

Dealership relationships

Job description

The Regional Sales Manager / Assistant Manager is responsible for managing assigned regional dealerships, driving sales performance, ensuring operational compliance, and coaching dealer teams to achieve sales and customer satisfaction targets.

Responsibilities

1. Regional Dealership Management

• Manage assigned dealerships within the region to ensure effective sales and marketing operations.
• Drive dealership performance in line with the brand's overall sales strategy, business objectives, and regional targets.
• Work closely with dealership investors and management to develop strategies and action plans to achieve wholesale and retail sales targets.

2. Sales Performance & Target Achievement

• Monitor dealership sales performance and ensure assigned targets are achieved to support overall brand and regional wholesale and retail sales requirements.
• Analyse sales performance, market trends, and dealership data to identify gaps, opportunities, and areas for improvement.
• Develop and implement action plans with dealerships to address performance gaps and drive continuous sales growth.

3. Customer Satisfaction & Dealership Performance

• Monitor dealership retail customer satisfaction performance, including survey take-up rate and customer satisfaction ratings.
• Identify customer experience gaps and work with dealerships to implement appropriate improvement initiatives.

4. Dealership Compliance & Operational Standards

• Ensure dealerships comply with all relevant brand policies, standards, and operational requirements.
• Conduct regular follow-ups with dealerships to address compliance gaps and ensure timely implementation of corrective actions.
• Work closely with internal stakeholders to support the implementation of brand initiatives and operational requirements.

5. Dealer Coaching & Relationship Management

• Coach and guide dealership Sales Managers and Sales Advisors on sales strategies, performance improvement, and achievement of business targets.
• Build strong working relationships with dealership investors and management to secure alignment and buy-in on business strategies.
• Provide regular guidance, follow-up, and performance feedback to ensure agreed action plans are executed effectively.

6. Cross-Functional Coordination

• Coordinate with internal stakeholders including Sales, Marketing, Aftersales, and other relevant departments to support dealership performance and business initiatives.
• Manage multiple dealership priorities and ensure timely follow-up and resolution of issues.

Requirements

• Strong ability to analyse sales data, identify performance gaps, and develop effective action plans to achieve business objectives.
• Excellent interpersonal and communication skills, with the ability to articulate strategies, provide guidance, and influence dealership stakeholders.
• Strong ability to build relationships and secure buy-in from dealership investors, management, and sales teams.
• Strong follow-up skills, persistence, and accountability to ensure agreed strategies and action plans are effectively implemented.
• Ability to manage multiple dealerships and priorities while coordinating effectively with internal and external stakeholders.