Regional Retail Media Operations Executive

DFI Retail Group; Selangor; On-site; MYR 50,000 - 80,000; Full time

Job summary

Join a leading pan-Asian retailer as a Retail Media Operations Executive. In this pivotal role, you will oversee campaign execution and provide ongoing support for self-serve advertisers on the Retail Media Platform. Collaborate with a dynamic team and enhance your skills in a fast-paced environment while impacting top brands across Southeast Asia.

Qualifications

• 2-5+ years in digital ad operations or campaign management.
• Hands-on experience with retail media platforms such as Osmos.
• Experience in communicating technical concepts to non-technical users.

Responsibilities

• Execute end-to-end setup and trafficking for retail media campaigns.
• Provide troubleshooting support for self-serve advertisers.
• Collaborate with the Account Manager to manage priorities.

Skills

Communication

Technical Troubleshooting

Attention to Detail

Project Management

Digital Advertising Concepts

Education

Bachelor’s degree in marketing, IT, or a related field

Master’s degree

Tools

Excel

Ad Serving Platforms

DSPs

Retail Media Platforms

Job description

Do you want to make a tangible impact for some of the top brands in Hong Kong, serving an engaged membership base of over 5 million? Our DFI-Q Media team is the right place for you!

We are integral part of DFI Retail Group, a leading pan-Asian retailer operating under several well-known brands across food, health and beauty, home furnishings, and more. DFI also operates the yuu brand, the leading loyalty programme in Hong Kong. A digital first platform, partnering with the best-in-class retail brands in Hong Kong to deliver a personalized customer loyalty experience.

At DFI-Q Media, we hire the brightest digital marketing and sales talent to make a difference in a fast moving, dynamic team with start-up mentality.

Job Summary: The Retail Media Operations Executive will be a key member of the Malaysia execution hub, responsible for providing excellent support to self-serve advertisers and executing full-service retail media campaigns with precision on the Retail Media Platform. This role focuses on enabling self-serve users, troubleshooting their issues, and managing the setup, trafficking, and optimization for a portfolio of full-service campaigns, ensuring adherence to SLAs and quality standards. This is a regional role supporting our operations in Hong Kong and Southeast Asia.

Is this your next challenge in an Omnichannel Retailer?

The challenge is to:

• Campaign Execution: Execute end-to-end setup and trafficking for assigned full-service retail media campaigns on the Retail Media Platform (including in-app, eComm, and in-store).
• Self-Serve User Enablement: Serve as a primary point of contact for self-serve advertiser inquiries, providing timely and effective troubleshooting, platform navigation assistance.
• Quality & Accuracy: Ensure meticulous attention to detail and accuracy in all campaign implementations, adhering to SOPs and quality benchmarks; conduct pre-launch checks on own and peer's work.
• Performance & Optimization: Monitor campaign delivery and perform basic in-flight optimizations as guided to meet or exceed SLAs.
• Team Collaboration: Collaborate closely with the Malaysia Account Manager and team members to manage workload and priorities.
• Process Adherence & Record Keeping: Maintain accurate records of campaign setups and report any issues or discrepancies.
• Platform Flexibility: Demonstrate willingness to learn and provide support for campaign setup on new systems as required.
• Continuous Improvement: Contribute to enhancing team processes and efficiency.

Do you have experience in Retail Media Operations?

• Bachelor’s degree in marketing, IT, or a related field; Master’s degree is a bonus
• 2-5+ years of experience in digital ad operations, campaign management, or trafficking roles.
• Hands-on experience with ad serving platforms or DSPs (experience with retail media platforms like Osmos is a strong plus).
• Excellent communication skills, with experience explaining technical concepts to non-technical users.
• Zero-defect mindset and a high degree of accuracy in data entry and task execution.
• Ability to manage multiple campaigns and tasks simultaneously in a fast-paced environment.
• Good understanding of digital advertising concepts and terminology.
• Proficient in MS Office Suite, particularly Excel.
• Good communication skills and ability to work effectively within a team.
• Eagerness to learn new platforms and technologies.
• Experience with retail media platforms or programmatic advertising.
• Basic understanding of ad creative specifications and troubleshooting.
• Hands-on past experience operating MarTech and Retail Media (RM) platforms is a strong plus, particularly with RM platforms such as Criteo, Osmos, and Dunnhumby, as well as MarTech solutions including Google Ad Manager, The Trade Desk, Facebook Ads Manager, Salesforce Marketing Cloud, and Insider, etc.
• Familiarity with both English and Chinese language ad operations.