Regional Marketing Lead, APAC

Abbott Laboratories; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to join their regional team. This role involves crafting innovative marketing strategies, driving business development, and enhancing capabilities within the organization. The ideal candidate will leverage insights and collaborate with cross-functional teams to ensure the success of product launches across the APAC region. If you're passionate about transforming the pharmaceutical landscape and eager to take on challenges, this opportunity is perfect for you.

Qualifications

• At least 8 years of pharmaceutical marketing experience required.
• Regional experience in APAC preferred.

Responsibilities

• Develop innovative marketing plans in partnership with global teams.
• Achieve sales targets and optimize promotional budgets.
• Monitor marketing program execution based on performance metrics.

Skills

Pharmaceutical Marketing

Business Development

Communication Skills

Market Insights

Agility in Business

Collaborative Leadership

Innovative Mindset

Education

Business Degree

Graduate or Post-graduate

Job description

PRIMARY JOB FUNCTION

Our unique pharmaceutical business offers exposure to medicines, vaccines, and consumer healthcare products across a patient’s life cycle, from conception to later life. Our brands come from our established business, wholly owned local companies, and local brands. We have an exciting opportunity for the right person to join our regional marketing team to help transform the business and deliver on our ambition to grow through expansion into e-commerce and digital healthcare services.

Beyond day-to-day marketing, the role involves Business Development (BD) to build the product pipeline and fill the innovation hub. The ideal candidate will work independently, demonstrating creativity and passion. The responsibilities include:

1. Developing innovative marketing plans in partnership with affiliate businesses and the global marketing team.
2. Forecasting marketing initiatives based on consumer insights and analysis of new business opportunities.
3. Enhancing capabilities and talent pipeline within the marketing organization.
4. Leading programs to deliver on the APAC strategy to double the business size.

The position also requires close collaboration with cross-functional teams across geographies.

CORE JOB RESPONSIBILITIES:

• Review and support the APAC region’s strategic business plans for the product group, focusing on current and new product launches.
• Support affiliates to ensure the commercial success of assigned brands/therapeutic areas (TAs).
• Promote a marketing-led mindset in APAC EPD, with insights, patients, and customers at the core.
• Develop project and marketing plans for new product introductions, utilizing internal and external resources.
• Achieve sales targets, optimize promotional budgets, and improve market share of brands across TAs.
• Design and manage insights-driven brand plans for APAC, identifying future trends and addressing key issues and critical success factors (CSFs).
• Execute annual and long-term marketing plans across APAC in collaboration with stakeholders.
• Review, challenge, and ensure effective execution of affiliate marketing plans.
• Organize regional marketing programs, including digital and multichannel customer engagement.
• Monitor and adapt marketing program execution based on performance metrics.
• Manage regional launch plans and optimize promotional support budgets.
• Provide commercial input for new product development (NPD), clinical development, licensing, and acquisitions.
• Leverage market insights and research to meet unmet needs of key brands.
• Build capabilities in launching new BGx and marketing BGx.
• Collaborate with sales teams to reinforce portfolio selling and category management.
• Share best practices across affiliates.
• Represent Asia in divisional/global marketing forums.

Supervisory/Management Responsibilities:

N/A

Minimum Education/Experience:

• Business degree – Graduate or Post-graduate.
• At least 8 years of pharmaceutical marketing experience.
• Regional experience is an asset.
• Local APAC experience, including at least 1 year in sales, is preferred.
• Knowledge of the APAC pharmaceutical market.
• Experience in Oncology, Immunology, or Respiratory TAs.

Skills & Competencies:

• Innovative mindset with ambition to grow.
• Interest in challenging the status quo to transform the business.
• Agility and strong communication skills to influence stakeholders.
• Hungry for challenges and resilient to upgrade thinking for business growth.
• Intrapreneurial, proactive, and comfortable leading initiatives.
• High energy with progressive, market-competitive thinking.
• Insights-driven brand builder and champion.
• Ability to manage multiple priorities with limited resources.
• Collaborative leadership to unify teams and resolve issues.
• Excellent interpersonal skills.