Regional Lead, Retention Strategy & Lifecycle Growth

bolttech; Malaysia; On-site; MYR 120,000 - 240,000; Full time

Job summary

bolttech is seeking a strategic leader to drive customer retention and loyalty for device protection and micro-insurance across regional markets. You will design and execute retention strategies with partners (telecommunications, retailers) using AI and omnichannel tactics to improve engagement and reduce churn.

In this role you will analyze customer behavior, lead cross-functional teams in Customer Experience, Product and Marketing, and run data-driven campaigns to extend customer tenure and

Qualifications

• Bachelor's degree required or equivalent practical experience in business, marketing, data analytics, telecommunications, IT, or communications.
• Extensive experience in customer lifecycle management, retention marketing, or go-to-market strategy with omnichannel engagement.
• Strong analytical and problem-solving skills with ability to translate data into actionable strategies.
• Demonstrated leadership and project management capabilities across cross-functional initiatives.
• Excellent stakeholder management and communication skills across departments.

Responsibilities

• Lead customer retention management initiatives across regional markets.
• Analyze churn trends to identify at-risk segments and design targeted retention strategies.
• Collaborate with Customer Experience, Product, and Marketing to strengthen loyalty and engagement.
• Develop data-driven retention campaigns and lifecycle programs to improve tenure and reduce churn.
• Monitor KPIs (churn, NPS, CSAT, CLTV) and report insights to senior leadership.
• Lead win-back and re-engagement initiatives with segmentation and personalized messaging.
• Contribute to GTM strategy for device protection solutions within telco channels.

Skills

Impactful

Customer Focus

Collaborative

Communication

Education

Bachelor’s degree in Business, Marketing, Data Analytics, Telecommunications, IT, or Communications

Job description

bolttech is seeking a strategic leader to drive customer retention and loyalty for device protection and micro-insurance across regional markets. You will design and execute retention strategies with partners (telecommunications, retailers) using AI and omnichannel tactics to improve engagement and reduce churn.

In this role you will analyze customer behavior, lead cross-functional teams in Customer Experience, Product and Marketing, and run data-driven campaigns to extend customer tenure and