Regional E-Commerce Manager

Goodnite; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading brand in the bedding industry seeks an experienced E-Commerce Manager to spearhead its digital growth in Southeast Asia. The role involves developing strategies, managing partnerships, and driving market expansion while ensuring alignment with local needs and trends.

Qualifications

• 3 to 5 years of experience in business development, focusing on e-commerce.
• Proven track record in developing markets in Southeast Asia.
• Familiarity with regional business laws is highly advantageous.

Responsibilities

• Develop and execute go-to-market strategies for e-commerce.
• Identify and establish partnerships with local e-commerce platforms.
• Monitor performance metrics and adjust strategies.

Skills

Business Development

E-commerce Strategy

Market Research

Negotiation

Fluency in Mandarin

Communication

Education

Bachelor’s degree in Business or Marketing

Job description

Goodnite is one of Malaysia’s leading and most trusted brands in the bedding industry, with a proud legacy of over 30 years. Known for our commitment to quality, innovation, and customer satisfaction, we are now rapidly expanding our footprint in Southeast Asia.

As we strengthen our presence in the digital economy, we are looking for an experienced E-Commerce Manager to drive our e-commerce growth in the region. Join us and be part of a growing regional brand that combines tradition with innovation, delivering better sleep and better living to millions of customers.

Role Overview:

We are seeking an experienced and results-driven E-Commerce Manager to spearhead our e-commerce initiatives in the region. This role requires a strategic thinker with a deep understanding of the e-commerce landscape in these countries, capable of identifying growth opportunities and forging strong business relationships.

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for e-commerce
• Identify and establish partnerships with local e-commerce platforms, distributors, and key stakeholders
• Conduct in-depth market research to stay abreast of industry trends and consumer behaviours
• Collaborate with cross-functional teams to tailor product offerings to local market needs
• Negotiate contracts and manage relationships with partners to ensure mutual growth
• Monitor and analyse performance metrics, adjusting strategies as necessary to meet targets
• Set up and manage live broadcast (livestream) sales channels for regional markets
• Lead the establishment of local market offices to support regional operations and expansion
• Coordinate hiring, office setup, and local administrative support for market presence.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• 3 to 5 years of experience in business development, with a strong focus on e-commerce.
• Proven track record in developing markets, especially in Southeast Asia.
• Familiarity with the region's business laws is a strong advantage.
• Excellent communication and negotiation skills.
• Fluency in Mandarin, Bahasa Malaysia, and English; proficiency in other languages in the region is a strong advantage. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Willingness to travel extensively (up to 90% monthly) for the first few months to target markets.