Regional Digital Marketing Manager (Search Advertising) SEA

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the area of mobility solutions, consumer goods, industrial technology of energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. Bosch has been present in Malaysia since 1923, represented by Robert Bosch Sdn Bhd, with offices located in Selangor and Penang. In Malaysia, Bosch is active in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The company has four manufacturing arms in Penang with production focusing on mobility electronics, power tools, and semiconductors. In 2024, Malaysia employed over 4,000 associates. Additional information is available at www.bosch.com.my and http://www.facebook.com/BoschMalaysia.

Job Description

You are responsible for communicating brand strategies and marketing concepts for Bosch Power Tools in Asia, Turkey, Middle East, and Africa Markets through search engine advertising activities, driving traffic and conversions, and ensuring maximal return on ad spend (ROAS). Key tasks for this role include:

1. Campaign Development

• Conduct market research to identify target audiences and competition.
• Derive and plan paid search activities, including budgeting and target setting based on the global strategy.
• Implement and optimize SEA marketing activities (Google Search, GDN, and Pmax) for seasonal and always-on campaigns.
• Steer advertising agencies to set up campaigns and track KPIs.

1. Keyword Research and Selection

• Use tools to identify relevant keywords and phrases that potential customers are searching for.
• Optimize keyword lists based on performance metrics.
• Maintain intensive collaboration/communication with internal stakeholders.

1. Budget Management

• Manage budgets effectively to maximize ROI.
• Monitor spending and adjust bids for keywords as necessary.

1. Performance Analysis and Reporting

• Analyze campaign performance using analytics tools (e.g., Google Analytics).
• Generate regular reports highlighting key metrics such as CTR, conversion rates, and CPC.
• Produce reports, analyze trends, and make data-driven recommendations to Business Units, campaign managers, and agencies.
• Proactively identify new campaign opportunities.
• Contribute to the success of 360° communication campaigns by optimizing synergies between various touchpoints.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Manage negative keyword lists to improve ad relevance.
• Collaborate with relevant stakeholders to create high-converting landing pages.

Qualifications

• At least 5 years of work experience in search engine optimization/marketing.
• Work experience in online marketing with solid knowledge of SEM environment (e.g., campaign setup and conversion tracking).
• Proficient in tools for keyword research, competitive analysis, and search marketing activities.
• Knowledge of GA4.
• Strong analytical skills to interpret campaign data, identify optimization areas, and make data-driven decisions.
• Project management and organizational skills to handle multiple campaigns, budgets, and timelines effectively.
• Team player with strong communication skills, capable of working in cross-functional and agile environments.
• Willingness to stay updated with industry trends, algorithm updates, and best practices in search engine advertising.

Additional Information

Your future job location offers:

• Flexible working environment
• Flexi benefits allowances
• Employee discounts on Bosch products
• Associate Development programs @ BOSCH
• A working environment that promotes diversity and inclusivity