Regional Digital Campaign Specialist

People Profilers; Kuala Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in computer printer manufacturing in Kuala Selangor is seeking a Digital Marketing Specialist. The role involves planning and executing B2B and B2C campaigns across Southeast Asia, managing marketing lead scoring, and collaborating with sales teams. Candidates should have a bachelor's degree in Marketing and 2-3 years of experience in digital campaign management, ideally with Salesforce Pardot or similar tools. Competitive remuneration and benefits are offered.

Benefits

Good remuneration salary package

Comprehensive range of benefits

Qualifications

• 2-3 years of hands-on experience in digital campaign management.
• Strong understanding of B2B and B2C buyer journeys.
• Proven track record in performance marketing.

Responsibilities

• Plan and execute regional and local digital campaigns.
• Manage marketing lead scoring and qualification processes.
• Collaborate with sales teams to monitor lead funnel performance.

Skills

Digital campaign management

Lead generation

Marketing automation

Project management

Data analysis

Education

Bachelor's degree in Marketing, Communications, IT or related

Tools

Salesforce Pardot

Google Analytics

HubSpot

Marketo

Job description

Industry: Computer Printer Manufacturing
Location: Selangor, Malaysia
Good Remuneration Salary Package and Benefits

Job Responsibilities:

• Plan, build, and execute regional and local B2B and B2C digital campaigns across Southeast Asia to generate MQLs and drive e-commerce sales.
• Manage marketing lead scoring, segmentation, and qualification processes using Salesforce Pardot (Marketing Cloud Account Engagement).
• Collaborate with inside and field sales teams to manage MQLs and monitor lead funnel performance.
• Manage paid media budgets and campaigns across platforms like Google Ads, LinkedIn, Meta, and Programmatic.
• Track, analyse, and report on key campaign KPIs (CPL, CAC, ROAS, conversion rates), and continuously optimise performance.
• Coordinate with in-country marketing teams to localise campaign messaging, assets, and strategies, and partner with regional business units for alignment.
• Collaborate with and manage external agencies to ensure the high-quality and timely delivery of campaign projects.

Requirements:

• Bachelor's degree in Marketing, Communications, IT or a related field.
• 2-3 years of hands-on experience in digital campaign management, lead generation and marketing automation (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot, Marketo).
• Strong understanding of B2B and B2C buyer journeys, with experience managing multi-country campaigns and coordinating with local teams.
• Experience managing digital campaigns across multiple countries and coordinating with local teams.
• Proven track record in performance marketing, including paid search and paid social.
• Data-driven professional proficient in analytics tools (e.g., Google Analytics) with the ability to translate insights into optimisation actions.
• Excellent project management skills.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We are an equal opportunities employer and welcome applications from qualified candidates.