Public Relation Manager

OXYBENEFITS HEALTH SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A dynamic health benefits company in Kuala Lumpur is seeking a Public Relations Manager responsible for shaping and communicating the company's brand reputation. The ideal candidate will manage media relations, draft communication materials, and support crisis management, ensuring consistent messaging across all channels. Candidates should have a Bachelor's Degree in a relevant field and 2 to 5 years of PR experience. Strong writing and stakeholder management skills are essential for this role.

Qualifications

• 2–5 years of experience in PR, corporate communications, media, or branding.
• Strong crisis communication and narrative development skill is a plus.

Responsibilities

• Build and maintain strong relationships with journalists and media outlets.
• Draft official messages, speeches, and corporate decks.
• Safeguard the company’s public image through strategic communication planning.
• Prepare crisis response materials including holding statements and FAQs.
• Support PR-related aspects of product launches and campaigns.
• Liaise with government bodies and industry partners.
• Provide monthly PR performance reports.

Skills

Strong writing skills

Excellent understanding of media landscape

Crisis communication skills

Stakeholder management

Ability to manage multiple projects

Education

Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, or related field

Job description

The Public Relations (PR) Manager is responsible for shaping, protecting, and communicating the company’s brand reputation across all external and internal channels. This role manages media relations, prepares official communication materials, supports crisis management efforts, and ensures consistent brand messaging across markets.

Key Responsibilities

• 1. Media Relations & Publicity
  Build and maintain strong relationships with journalists, editors, media outlets, KOLs and public stakeholders.
  Prepare and distribute press releases, media statements, corporate announcements, and briefing notes.
  Coordinate media interviews, pitching opportunities, and press coverage.
  Monitor daily media mentions, sentiment analysis, and competitor news.
• 2. Corporate Communication
  Draft official messages, CEO/Director speeches, talking points, and corporate decks.
  Ensure communication tone aligns with brand values and company direction.
  Manage internal updates, newsletters, and communication alignment across departments.
  Support cross-country communication consistency (if operating regionally).
• 3. Brand Reputation & Messaging
  Safeguard the company’s public image through strategic communication planning.
  Ensure messaging consistency across marketing, sales, HR, and regional teams.
  Develop narrative frameworks, brand stories, and communication guidelines.
  Strengthen corporate persona through thought leadership and strategic storytelling.
• 4. Crisis Communication
  Prepare crisis response materials including holding statements, FAQs, media Q&A, and internal alerts.
  Work closely with management to manage sensitive issues and reduce reputational risk.
  Act as coordination point during crisis situations with media and stakeholders.
• 5. Event & Campaign Support
  Support PR-related aspects of product launches, CSR programs, campaigns, and press events.
  Coordinate media invitations, briefing documents, press kits, and key messaging.
  Oversee event branding, scripts, and communication materials.
• 6. Stakeholder Management
  Liaise with government bodies, agencies, industry partners, NGOs, and associations when required.
  Manage joint communications for partnerships, collaborations, or expansion initiatives.
• 7. Reporting & Insights
  Provide monthly PR performance reports (coverage, sentiment, PR value, impact).
  Track trends, issues, and opportunities for publicity.
  Propose proactive PR strategies to elevate brand reputation.

Requirements

• Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–5 years of experience in PR, corporate communications, media, or branding (senior roles may require 6–8 years+).
• Strong writing skills (press release, corporate tone, messaging structure).
• Excellent understanding of media landscape and stakeholder management.
• Ability to work in fast-paced, multi-country environments.
• Strong crisis communication and narrative development skill is a plus.
• Ability to manage multiple projects and deadlines independently.