PSR Business Development Manager

Royal Canin; Malacca City; On-site; MYR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic professional to drive customer business development in the pet food sector. This role focuses on building strong relationships with customers, executing effective merchandising strategies, and delivering key performance indicators that contribute to overall sales growth. The ideal candidate will possess excellent communication and negotiation skills, alongside a passion for nutrition and the pet food industry. This exciting opportunity allows you to make a significant impact while collaborating with diverse stakeholders. If you thrive in a fast-paced environment and are eager to drive results, this position is perfect for you.

Qualifications

• Minimum 4 years of experience in field-level roles.
• Excellent oral and written communication skills in English.

Responsibilities

• Manage customer business development and execute in-store visibility.
• Conduct periodic customer visits and ensure sales targets are met.

Skills

Communication Skills

Negotiation Skills

Relationship Building

Commercial Acumen

Education

Bachelor's Degree in Relevant Field

Job description

Job Purpose/Overview:

• Transfer Royal Canin Nutrition knowledge.
• Develop sustained collaborative relationships with customers by identifying business opportunities via increased product distribution.
• Develop a business plan to accelerate sales growth and deliver KPIs that contribute to the overall growth of the company.

Key Responsibilities:

• Manage and identify customer business development at different stages.
• Responsible for executing in-store visibility, product planogram, and excellence in merchandising.
• Provide periodic updates on individual scorecard customer business reviews (analysis of market situations and SKU performance to identify action plans).
• Establish good relationships with customers to gain support, loyalty, and advocacy.
• Conduct periodic customer visits in accordance with the work plan.
• Ensure targets are met through consistent delivery of Net Sales Value and Days Sales Operations.
• Track the investment plan against objectives with customers.
• Look for opportunities for development within the defined strategy.

Job Specifications/Qualifications:

• Graduate with a bachelor’s degree in any relevant field.
• Excellent oral and written communication skills in English.
• Minimum 4 years of experience at the field level.
• Ability to establish relationships across all levels, both internally and externally (pet shop owners & staff).
• Commercial acumen with good negotiation skills.
• An interest in nutrition is a plus.
• Experience in the pet food industry, specialized channels, and vets is an added value.
• Effective communication skills and proactive initiatives.
• Excellent understanding of product knowledge; a background in nutrition and/or veterinary medicine is an added value.
• Willingness to travel nationwide.