Product Specialist (GTM Strategies)

vivo Malaysia; Puchong; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Project Management Executive to spearhead Go-To-Market strategies and product launches. In this dynamic role, you will lead cross-functional teams, analyze market trends, and refine strategies based on user insights. Your expertise in project management and strategic thinking will be crucial in driving product performance and mentoring team members. Join a vibrant company that values innovation and collaboration, and take your career to the next level in a supportive environment that encourages growth and excellence.

Benefits

13th Month Bonus

Performance Bonus

Team Building Activities

Overseas Trip

Extra CNY Leave

Leave Encashment

Medical & Dental Coverage

Parking Subsidy

Qualifications

• 5+ years of experience in product operations or GTM strategy.
• Proven track record of successful product launches.

Responsibilities

• Lead product positioning and user research for new product launches.
• Collaborate with cross-functional teams to ensure effective GTM initiatives.

Skills

Project Management

GTM Strategy

Market Analysis

User Insights

Cross-Functional Leadership

Communication Skills

Analytical Skills

Strategic Thinking

Education

Bachelor's Degree

Job description

About the job:

As a Senior Project Management Executive you will lead end-to-end Go-To-Market (GTM) strategy, drive product positioning, and collaborate cross-functionally to ensure successful launches. With a focus on market insights and user research, you will refine strategies post-launch while mentoring teams to achieve business growth in a dynamic environment.

Key Responsiblities:

• Lead product positioning, target user research, and value proposition development based on market and user insights;
• Own the end-to-end Go-To-Market (GTM) strategy and execution plan for new product launches and lifecycle operations;
• Collaborate cross-functionally with product, sales, marketing, PR, and other teams to ensure GTM initiatives are delivered effectively;
• Monitor post-launch performance, gather feedback and data to continuously refine strategies;
• Stay on top of market trends, competitor dynamics, and industry developments to inform decision-making;
• Develop marketing strategies, promotion plans, and business reports to drive product performance;
• Lead and mentor team members to enhance team capability and delivery excellence.

Requirements:

• Bachelor’s degree or above, with 5 years of experience in product operations, GTM strategy, or related roles;
• Proven track record of successful product launches and cross-functional leadership;
• Solid understanding of user insights, market analysis, and product promotion;
• Strong project management, communication, and analytical skills;
• Strategic thinker with strong business acumen and a results-oriented mindset.
• Proficiency in Mandarin is required due to business nature.

Staff Benefits:

• 13th Month Bonus, Performance Bonus, Team Building Activities, Overseas Trip, Extra CNY Leave, Leave Encashment, Medical & Dental Coverage, Parking Subsidy. (External Staff: Petrol, Car & Phone Allowance)