Product Marketing Specialist

Alpro Pharmacy Sdn Bhd; Seremban; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the health products sector seeks a passionate marketing professional to drive sales and marketing initiatives. The role involves strategy development, market analysis, and working closely with sales teams to enhance product visibility and sales performance. Ideal candidates should hold a relevant degree, possess interpersonal skills, and be fluent in Mandarin, with fresh graduates welcomed to apply.

Benefits

Staff Price and Medical

Increment and Bonus

Career Development

Badminton Club

Qualifications

• Bachelor's degree required.
• Able to communicate in Mandarin.
• Fresh graduates are encouraged to apply.

Responsibilities

• Develop and implement sales strategies.
• Execute marketing campaigns to drive product awareness.
• Manage relationships with healthcare professionals.

Skills

Interpersonal Skills

Communication

Digital Marketing

Education

Bachelor's degree in Marketing / Nutrition / Dietetics

Job description

Job Responsibility

Details of job roles

• Sales Strategy and Execution:
• Develop and implement effective sales strategies to drive revenue growth and achieve sales targets for health products.
• Identify target markets, customer segments, and key decision-makers to maximize sales opportunities.
• Monitor sales performance, track key metrics, and provide regular reports to management on sales activities and results.
• Marketing Campaigns and Promotions:
• Develop and execute integrated marketing campaigns to create awareness, generate leads, and drive product demand.
• Collaborate with the creative builder team to create marketing materials like brochures, presentations, and online content.
• Utilize digital marketing channels, social media, and email marketing to reach target audiences effectively.
• Analyze market trends, competitor activities, and customer feedback to refine marketing strategies and messaging.
• Product Positioning and Branding:
• Conduct market research and competitive analysis to identify unique selling propositions and positioning for health products.
• Develop a deep understanding of customer needs, preferences, and pain points to tailor marketing messages and product positioning.
• Collaborate with cross-functional teams, including product development and regulatory, to ensure product compliance and market readiness.
• Relationship Management and Collaboration:
• Collaborate closely with internal teams, including sales and geo marketing team, special project team, frontliner alproeans and customer support, to ensure seamless execution of sales and marketing strategies.
• Provide training and support to the sales team to enhance their product knowledge and selling skills.
• Cultivate strong relationships with healthcare professionals, opinion leaders, and key industry influencers to drive product endorsements and referrals.
  
  

Job Requirements

• Bachelor's degree in Marketing / Nutrition / Dietetics or a related field, with a strong understanding of nutritional principles and supplements.
• Able to speak in Mandarin
• Fresh graduate are welcome to apply
• Proven experience in marketing or a related role, preferably in the health or wellness industry.
• Exceptional interpersonal skills, with the ability to communicate complex nutritional information clearly and effectively.
  
  

Job Benefits

• Staff Price and Medical
• Increment and Bonus
• Career Development
• Badminton Club