Product Marketing Manager for Poultry (Regional Role - Asia)

Company Description

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

Job Overview:

The Product Marketing Manager will support the Food Group and Country operations in developing the Agribusiness for the Poultry category. This role focuses on product innovation and managing new product ranges by utilizing market studies to validate concepts and ideas. The position reports to the Vice President - Marketing, Agribusiness COE, and works closely with the Research & Technology Development and local Sales teams.

Key Tasks

1. Lead / Facilitate Assigned Product/Category - Lead and facilitate key stakeholders in managing the assigned segment across the food group.
2. Market Research - Work with the Market Research Manager in gathering market data and competitive intelligence for assigned segments; translate these into relevant insights to serve as the foundation for new concepts and innovation.
3. Category Development - Have a clear understanding of the products, markets & consumers to enable him/her to grow the category for the food group by identifying opportunities and appropriate products and innovation for the market.
4. Product Management - Work with the Research & Technical Development team regarding technical product development. Ensure adherence to set regulations; identify key product features, benefits, and reasons to believe from a technical product point of view; translate these into relevant storytelling with the Brand Team.
5. Packaging Development - Lead the packaging aspects taking into account local market needs, costs, and social requirements.
6. Pricing / P&L / Budget Management - Co-own the P&L of assigned products and categories. Responsible for total category budget management and work closely with the Research & Technical Development team, Brand, Marketing, and Sales teams to drive and support brand activation in identified key channels.
7. Help Manage and maximize opportunities in the identified sales channels - offline and online. Work closely with the Sales, Trade Marketing, E-commerce, and Brand teams.

Qualifications

1. Must possess at least a Bachelor's/College Degree in Business Management/Administration, Marketing, Engineering, Veterinary Medicine, or Animal Nutrition.
2. At least 8 years work experience in agribusiness/feeds category - Poultry with a good balance between product knowledge and marketing activation.
3. Regional (Asia) experience is desirable.
4. Fluent in English.