Product Marketing Manager

Rapidz; Johor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A fintech company located in Johor, Malaysia, is seeking an experienced product marketer to lead marketing strategies for exchange and payment features. The ideal candidate has over 4 years in product marketing, particularly in Web3 or crypto. Responsibilities include shaping the product roadmap, launching multi-channel campaigns, and enhancing user engagement through creative storytelling and data analysis.

Qualifications

• 4+ years in product marketing, ideally in Web3, crypto, or fintech.
• Experience launching and scaling user-facing products.
• Outstanding copywriting and communication skills.

Responsibilities

• Partner with teams to shape the roadmap for exchange and payment features.
• Drive positioning, messaging, and creative briefs for campaigns.
• Lead lifecycle marketing strategies to activate new users.

Skills

Product marketing

Copywriting

Data analysis

Cross-functional collaboration

Job description

What You'll Do:

• Partner with Product, Growth, and Sales teams to shape the roadmap for Rapidz’s exchange and payment features, ensuring our GTM plans reflect real user needs.
• Drive positioning, messaging, and creative briefs that empower the growth team to launch high-impact, localised campaigns across Southeast Asia ,Europe and LATAM.
• Lead lifecycle marketing strategies that activate new users, increase transaction frequency, and boost long-term retention across the Rapidz ecosystem.
• Build and launch multi-channel campaigns across in-app messaging, email, web, social media, and earned media to drive adoption of the Rapidz Card and payment products.
• Work closely with regional teams to adapt messaging for local market dynamics, user behaviour, and cultural nuances.
• Design reward programs, promotions, and loyalty campaigns that drive deeper engagement and reduce churn.

What We’re Looking For:

• 4+ years in product marketing, ideally in Web3, crypto, or fintech environments.
• Experience launching and scaling user-facing products, with a strong understanding of the user journey and how to influence it through creative storytelling.
• Outstanding copywriting and communication skills — you're able to turn technical features into compelling narratives.
• Comfort working in cross-functional, fast-paced, high-ownership environments.
• Data-driven mindset with experience using marketing analytics, experimentation, and user insights to inform strategy.
• Ability to maintain and make changes to WiX websites.
• Bonus: Familiarity with regulated industries or crypto compliance (e.g., FCA, MiCA).