Product Marketing & Customer Propositions, Principal

AIA Company Limited; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

AIA Company Limited in Kuala Lumpur is seeking a Senior Takaful Product Lead to steer development and delivery of customer-centric takaful products, propositions and ecosystem partnerships, aligning with regulatory and Shariah compliance.

You will coordinate across Healthcare, Distribution, Marketing, Operations, Technology, Shariah, Actuarial and other functions to drive business growth, enhance customer value and activation, while upholding governance standards.

Qualifications

• Education: Bachelor's degree or equivalent in actuarial science, marketing, business administration, Islamic finance or related field.
• Experience: 8–10 years in product development, proposition management, marketing, customer management or insurance/takaful.
• Takaful knowledge: familiarity with Shariah guidelines and Takaful products.
• Others: strong stakeholder management, project management and communication skills.

Responsibilities

• Lead development and delivery of Takaful products, propositions and ecosystem partnerships with regulatory and Shariah compliance.
• Coordinate cross-functional delivery with Healthcare, Distribution, Marketing, Operations, Technology, Shariah and Actuarial teams to implement takaful solutions.
• Develop customer propositions and partnerships to meet evolving needs and drive business growth.
• Collaborate on activation programs, communications, sales and training to support proposition adoption and growth while enabling up-sell and cross-sell.

Skills

Stakeholder management

Project management

Communication skills

Education

Bachelor's degree

Job description

Build a healthier and more sustainable future for everyone.

At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities.

Join us to shape what comes next, grow through new experiences and extend your impact across Asia.

About the Role

Lead the development and delivery of customer-centric Takaful products, propositions and ecosystem partnerships to drive business growth, enhance customer value, and support distribution activation while ensuring regulatory and Shariah compliance.

Roles and Responsibilities:

Product Development

• Lead the development and enhancement of new and existing Takaful products and solutions, including opportunity assessment, proposition development, management and Shariah approval, system development, implementation, launch, and post-launch performance tracking.
• Coordinate cross-functional delivery by working closely with Healthcare, Distribution, Marketing, Operations, Technology, Shariah, Actuarial and other functions to implement the takaful solutions.

Customer Proposition & Ecosystem

• Develop and implement customer propositions that meet evolving customer needs across different target segments, while working with strategic partners or ecosystem to enhance customer value, improve customer experiences and support business growth.

Customer & Distribution Activation

• Collaborate with other marketing team to develop activation programmes, communication, sales and training initiatives to support proposition adoption and business growth as well as up-sell / cross-sell opportunities.

Leadership & Governance

• Provide guidance and support to team members while contributing to capability building, knowledge sharing and continuous improvement within the team.
• Ensuring adherence with regulatory requirements, internal policies and guidelines.

Minimum Job Requirements:

• Education - A bachelor's degree in actuarial science, marketing, business administration, Islamic finance or a related discipline.
• Experience – 8 to10 years of relevant experience in product development, proposition management, marketing, customer management or insurance/takaful.
• Takaful Knowledge - Familiarity with Shariah guidelines, principles, values with strong understanding of Takaful products and market segment.
• Others - Strong stakeholder management, project management and communication skills.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.