Product Channel Marketing Executive

TRU AUTOMOTIVE (M) SDN BHD; Selangor; On-site; MYR 60,000 - 96,000; Full time

Job summary

A leading automotive company in Malaysia is seeking a Product Manager responsible for product management, sourcing, and marketing strategies. The ideal candidate will have a Bachelor's degree in a relevant field, along with significant experience in the automotive sector and the ability to manage wholesaler networks and drive product initiatives. This role involves substantial analysis, effective communication, and travel within Malaysia and internationally.

Qualifications

• Minimum 5 - 6 years of experience in the automotive industry.
• Proven experience working as a distributor and managing wholesaler networks.
• Excellent verbal and written communication in English; proficiency in Chinese is a plus.

Responsibilities

• Define product positioning and life cycle management.
• Perform sourcing studies and supplier negotiations.
• Create marketing plans and manage budgets.

Skills

Analytical skills

Attention to detail

Problem-solving skills

Communication

Computer literacy

Education

Bachelor's Degree in Automotive Engineering

Bachelor's Degree in Mechanical Engineering

Bachelor's Degree in a related field

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Internet applications

Job description

Responsibilities

1. Product Management (50%)

• Define product positioning and product life cycle management, including range extensions, deletions, supersessions, etc. Implement product policy for range in ASEAN region
• Regular review of range, including gap analysis against vehicle Parc and competitor comparisons.
• Updating of range to meet range coverage policy.
• Monitor customer requirements and competitor moves, regular benchmarking.
• Start and coordinate NPI process
• Assist supplier technical compliance performance & seek continuous improvement
• Coordinate with suppliers for product specification, including packaging, label, inserts, product appearance.
• Coordinate with technical department for the new product training for internal and external before the new product training handover to technical department

Sourcing (30%)

• Define sourcing strategy for each product category and implement
• Perform sourcing studies to maintain best in class sourcing and world class cost prices
• Supplier acquisition
• Make sourcing decision making
• Set up supplier contracts and ongoing management of contracts
• Cost down
• Commercial negotiations with suppliers

-price

-payment terms

-warranty

-rebates

-other added value services

• Planning for Annual volumes
• Implement the stocking policy for the new product and existing product
• Perform stock planning for the new product before the supply chain department take over

Marketing (10%)

• Create marketing plans geared toward target groups for each key product within portfolio, in line with company strategies and targets and within budget.
• Develop and implement Brand and Communication strategy
• Conduct appropriate market research, competitive activities analysis and their products and services
• Budget management, to deliver all marketing activities within the agreed budget.

Financials: (10%)

• Monthly monitoring of key financial figures and co-ordinate actions between departments where recovery needed or opportunities are presented.
• Responsibility for product line sales, Gross Margin in Malaysia against Operating plan

Key Performance Measures

• Responsibility for product line sales, Gross Margin in Malaysia against Operating plan
• To develop promotional campaigns, customer incentive program
• Support operations team to update the costing and maintain the database in system
• Responsible for range extension.
• To manage and meet monthly reporting dateline as required by management

Qualifications

• Bachelor's Degree in Automotive Engineering, Mechanical Engineering, or a related field.
• Minimum 5 - 6 years of experience, preferably in the automotive industry.
• Proven experience working as a distributor and managing wholesaler networks.
• Analytical skills with attention to detail and problem-solving skills.
• Strong understanding of the product management processes.
• Computer literacy, including proficiency in Microsoft Word, PowerPoint, Excel, email, and internet applications.
• Excellent verbal and written communication in English. Proficiency in the Chinese language, both written and verbal, will be an added advantage.
• This position requires travel within Malaysia and overseas.