Product & Business Development Manager (Pharma)- Hospital Care / Women’s Health

WhiteCrow Research; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global talent research firm is seeking a Product & Business Development Manager for Hospital Care/Women’s Health. This role involves developing launch plans and marketing strategies in Malaysia, requiring a Bachelor's degree in Science and 2-3 years of experience in product management within pharma. Strong communication and interpersonal skills are crucial for success in this dynamic environment.

Qualifications

• Proficient in English with strong communication skills.
• 2-3 years of product management experience in a pharma MNC.
• Experience with healthcare channels and digital pilots.

Responsibilities

• Leading the development of launch plans for the Malaysian market.
• Driving brand performance through strategic marketing planning.
• Formulating and coordinating marketing activities for brand launches.

Skills

Product management experience

Interpersonal skills

Digital and analytics knowledge

Problem-solving skills

Education

Bachelor’s Degree in Science

Job description

About WhiteCrow

We are global talent research, insight, and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach helps us understand and penetrate specialist markets worldwide. We also extend our services to complement our clients' in-house research.

About our client

Our client is a Singapore-based healthcare multinational supporting companies with marketing and commercial solutions across SEA & India. They focus on sales, marketing, and distribution of Pharmaceutical, Medical Devices, Diagnostics, and OTC products, with operations in SEA, the Middle East, and North Africa, and plans for global expansion.

Position: Product & Business Development Manager (Pharma) - Hospital Care / Women’s Health

This role involves...

Responsibilities:

• Leading the development of launch plans, including Brand Strategy, Strategic/Operational Planning, and Execution for the Malaysian market.
• Marketing Planning (40%)
• Driving brand performance through strategic planning and market penetration strategies, including prelaunch and go-to-market activities.
• Developing programs to maximize field sales efforts, such as sample strategies and sales meetings.
• Creating annual brand business and budget plans aligned with strategic objectives.
• Allocating resources effectively to adapt to market dynamics and competition.
• New Portfolio Exploration and Business Development (35%)
• Developing patient flow models and product forecasts based on analysis.
• Conducting market insights for new products, including data analysis and HCP insights.
• Building business cases for new portfolios, including pharma and consumer health products.
• Presenting business pitches to principals.
• Marketing Implementation (25%)
• Formulating and coordinating marketing activities to launch and promote brands, collaborating with agencies and cross-functional teams.
• Building relationships with key customers, thought leaders, associations, and industry players, and implementing KOL strategies.
• Managing brand budgets efficiently.
• Developing promotional materials and programs timely to deliver effective marketing messages.
• Supporting CME activities and conducting product training for the field force.

Candidate Requirements:

• Bachelor’s Degree in Science, proficient in English.
• 2-3 years of product management experience in a pharma MNC.
• Experience working in a generic company as a sales representative or product manager.
• Knowledge of healthcare channels: GP, private and public hospitals, retail pharmacies.
• Customer-focused with strong interpersonal skills and agility in managing cross-functional teams.
• Experience with digital and analytics pilots.
• Detail-oriented with active listening skills.
• Strong communication skills, including presentation and written abilities. Shortlisted candidates will complete a business case project.
• Strategically focused, results-oriented, with strong problem-solving skills.