PR Manager (PR Agency | MY)

PRecious Communications Pte Ltd; Kuala Kubu Bharu; On-site; MYR 90,000 - 180,000; Full time

Job summary

PRecious Communications Pte Ltd in Malaysia is seeking an experienced PR professional to lead client accounts and drive integrated campaigns across earned, owned, and social channels. You will oversee media activations, events and governance, guiding junior staff and coordinating regional campaigns.

The role requires strong storytelling, strategic thinking and hands-on project management, with a focus on delivering high-quality client outcomes while maintaining budgets and timelines.

Qualifications

• 5-7 years hands-on PR experience and integrated comms exposure.
• Proven ability to manage client accounts and integrated campaigns across earned, owned, and social channels.
• Excellent storytelling translating complex or B2B topics into clear narratives.
• Strong project management and leadership skills; able to balance timelines and budgets.
• A genuine interest in developing talent and building a collaborative, high-performance team.

Responsibilities

• Take ownership of assigned client accounts, ensuring delivery against objectives, scope, timelines, budgets and KPIs.
• Lead client and internal WIP meetings, setting priorities and allocating responsibilities.
• Oversee campaign execution across earned, owned and social channels for quality and consistency.
• Manage client events, launches and media activations from planning through execution.
• Monitor account budgets, resource utilisation and deliverables, addressing scope creep and risks.
• Oversee media monitoring, campaign evaluation and reporting, translating results into insights.
• Resolve day-to-day operational and campaign challenges, escalating as needed.
• Coordinate regional campaigns with market teams or hub lead role.
• Identify opportunities to use digital tools and AI to improve campaign execution and quality.

Skills

PR experience

Integrated campaigns

Storytelling

Project management

Leadership

B2B/B2C

English fluency

Tools

Google Analytics

Meta Business Manager

Meltwater

Social listening tools

Job description

Responsibilities

• Take ownership of assigned client accounts, ensuring delivery against agreed objectives, scope, timelines, budgets and KPIs.
• Lead client and internal WIP meetings, setting priorities, allocating responsibilities and keeping deliverables on track.
• Oversee campaign execution across earned, owned and social channels, ensuring quality and consistency throughout.
• Manage client events, launches and media activations from planning through execution, including coordination with third-party vendors and partners.
• Monitor account budgets, resource utilisation and deliverables, proactively addressing scope creep, potential overspend and delivery risks.
• Oversee media monitoring, campaign evaluation and reporting, translating results into actionable insights and recommendations.
• Resolve day-to-day operational and campaign challenges independently, escalating issues requiring senior counsel where necessary.
• Coordinate regional campaigns with market teams or take on the regional hub lead role where required.
• Identify and champion opportunities to for safe and responsible use of digital tools and AI to improve campaign execution, workflow efficiency and the quality of client deliverables.

Account & Campaign Management

• Build trusted client relationships and provide proactive communications counsel aligned with clients' business priorities and reputational needs.
• Lead research and insight development, including competitor analysis, audience insights and market trends, to inform communications strategies and campaign recommendations.
• Develop communications strategies, brand narratives, messaging frameworks and campaign ideas in collaboration with content and creative teams.
• Identify potential reputational risks and advise clients on appropriate responses, escalating sensitive or complex issues to senior consultants.
• Prepare senior spokespeople for media engagements, including messaging development, Q&A preparation and media training.
• Lead client presentations and strategic discussions, articulating recommendations and securing alignment on communications direction.
• Develop high-quality communications materials, including press releases, media pitches, thought leadership, spokesperson briefs, social content and presentations, with minimum revisions required
• Translate complex topics into clear, compelling narratives, ensuring content is accurate, relevant and tailored to the intended audience and channel.
• Explore new creative approaches, formats and technologies to strengthen communications ideas and audience engagement.
• Apply AI tools thoughtfully in research, ideation and content development, ensuring accuracy, originality, confidentiality and brand integrity.

New Business Development & Agency Growth

• Support business development by researching prospective clients, identifying market opportunities and contributing ideas for new business.
• Develop new business proposals, pitch decks, credentials presentations, case studies and supporting research with the Director.
• Contribute strategic recommendations, campaign concepts, creative ideas and communications approaches for pitches and RFP responses.
• Work with senior leaders to develop scopes of work, define deliverables, assess resource requirements and support fee proposals.
• Participate in client pitches and presentations, articulating recommendations and demonstrating the agency's capabilities.
• Identify opportunities to grow existing accounts through additional services, campaigns and integrated communications solutions.
• Monitor industry developments, competitor activity and emerging opportunities to inform the agency's business development efforts.

Team Leadership & Development

• Coach and mentor junior team members, providing clear direction, constructive feedback and opportunities for professional development.
• Delegate work effectively, review deliverables and ensure the team consistently meets quality and performance expectations.
• Manage day-to-day team priorities and workloads, ensuring resources are allocated effectively across accounts and projects.
• Foster a collaborative, accountable and inclusive team environment built on mutual respect and open communication.
• Ensure adherence to agency SOPs, workflows and quality standards, identifying opportunities to improve efficiency and delivery.
• Address performance and delivery issues promptly, escalating where necessary.
• Lead by example, balancing hands-on client work with the responsibility to develop team capabilities and encourage ownership.

Job Requirements

• At least 5 - 7 years of hands‑on PR experience as the primary discipline is a must, with a minimum of 2 years’ exposure to integrated communications in an agency or consultancy.
• Proven experience managing client accounts and integrated campaigns across earned, owned, and social channels
• Confidence in leading both senior clients and junior team members, creating structure and clarity for all
• Excellent storytelling skills - especially in translating complex or B2B topics into clear, engaging narratives
• A solid grasp of how strategy, media, content, and digital come together in an integrated campaign
• Strong project management skills - you can balance timelines, budgets, creative ideas, and delivery without losing focus
• A genuine interest in developing talent and creating a collaborative, quality-driven team culture
• A genuine interest in B2C / B2B / G2B2C industries, and demonstrates the curiosity to step outside existing client industries.
• A growth mindset - you take ownership and you're hungry to grow, take feedback well, and are always looking to sharpen your skills and expand your perspective
• Ideally exposure to using insights tools like Google Analytics, Meta Business Manager, Meltwater, or social listening platforms
• Fluency in written and spoken English; additional languages (e.g. Bahasa Malaysia, Mandarin) are a bonus