PR & Events Manager

LEGO Gruppe; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A global toy company is looking for a dynamic PR & Events specialist to drive brand awareness and engagement across Singapore and Malaysia. The role involves developing effective PR strategies, managing media relations, and executing standout product launches. Ideal candidates have solid experience in PR, strong crisis management skills, and can collaborate with various stakeholders. Additionally, the position emphasizes promoting children's rights and ensuring community well-being. Join the team today!

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing.
• Strong understanding of the retail environment and omnichannel marketing.
• Proven track record in managing agencies, media, and partners.

Responsibilities

• Drive brand awareness via enhancing consumer engagement in Singapore and Malaysia.
• Develop effective PR communication plans for activations.
• Manage external PR and activation agency collaborations.

Skills

PR & events management

Media relations

Crisis management

Integrated marketing

Collaboration

Commercial acumen

Job description

Overview

Job Description

Ready to think beyond the bricks and create buzz for a global icon? We’re looking for a dynamic PR & Events specialist with a proven ability to generate impactful coverage, execute standout product launches and events, and cultivate strong media and influencer partnerships — all with the goal of inspiring more kids and accelerating consumer growth. This is an outstanding opportunity to amplify the LEGO® brand across Singapore and Malaysia by driving excitement, engagement, and top-of-mind awareness among consumers and shoppers!

No relocation assistance is offered for this position.

Responsibilities

• Drive top of mind awareness for the LEGO® brand via enhancing buzz and engagement among target consumers and shoppers across Singapore and Malaysia markets
• Develop strong and effective PR communication plan including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, social occasions
• Lead event planning closely linked to the aligned brand activation calendar to maximize consumers sales and PR
• Manage external PR/activation agency, and execute PR plan including press releases, story pitching, media kits in joint collaboration with the agency
• Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
• Lead crisis management, corporate PR and represent LEGO at media/partner events

Critical Metrics

• Quality, reach, and impact of earned media coverage
• Event performance against footfall, engagement, PR value, and sales KPIs
• Strength and effectiveness of partnerships and collaborations
• On-time, on-budget delivery of initiatives
• Strong internal and external stakeholder satisfaction

Team/BU Context

This role is in Singapore, Malaysia, Travel Retail APAC business unit (SMTR BU). Overall focus is to accelerate business growth via recruiting and retaining kids and adults consumers. This role is part of the BU marketing organization, which includes Brand Marketing, Digital Marketing, Trade Marketing, PR & Events – all reporting to the Marketing Director for the BU.

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)
• Strong understanding of the retail environment and omnichannel marketing
• Proven track record in managing agencies, media, and partners
• Experience in delivering high-impact events and brand activations
• Strong commercial acumen with the ability to translate brand initiatives into measurable business outcomes
• Ability to own and lead crisis management and crisis communications for the brand
• Strong collaborator and able to work across various functions and external partners

What’s in it for you?

Here is what you can expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.