PR & COMMUNICATIONS ASSOCIATE

enzee.io; Petaling Jaya; On-site; USD 30,000 - 45,000; Full time

Job summary

A leading company seeks a PR & Communications Associate for reputation management and crisis response. The role focuses on analyzing trends, developing crisis strategies, and working collaboratively to protect the organization's image, requiring strong analytical capabilities and effective communication skills.

Qualifications

• Strong analytical skills and understanding of crisis management required.
• Ability to provide actionable insights and support data-driven decision-making.

Responsibilities

• Monitor media channels for threats to reputation.
• Collaborate on crisis response strategies based on data insights.
• Create reports tracking reputational metrics and offer analysis.

Skills

Analytical Skills

Crisis Management

Media Relations

Tools

Media Monitoring Tools

Sentiment Analysis Tools

Job description

Summary

The PR & Communications Associate - Reputation & Crisis is responsible for safeguarding and enhancing the organization’s brand image, especially during crisis situations. This role involves analyzing business and marketing data to anticipate, identify, and address potential reputational risks. The ideal candidate will possess strong analytical skills, an understanding of crisis management, and the ability to provide actionable insights that inform strategic decision-making and restore the organization’s reputation.

Summary

The PR & Communications Associate - Reputation & Crisis is responsible for safeguarding and enhancing the organization’s brand image, especially during crisis situations. This role involves analyzing business and marketing data to anticipate, identify, and address potential reputational risks. The ideal candidate will possess strong analytical skills, an understanding of crisis management, and the ability to provide actionable insights that inform strategic decision-making and restore the organization’s reputation.

Key Responsibilities

• Crisis Monitoring & Analysis: Continuously monitor across all media channels, and market trends to identify potential threats to the organization’s reputation.
• Insights: Analyze business and marketing information to extract insights that inform crisis management strategies and prevent reputational damage.
• Crisis Response Strategy: Collaborate with communications and public relations teams to develop and implement effective crisis response plans based on data insights.
• Consulting & Strategy: Provide consulting on post-crisis moving forward plans and strategize to restore and enhance the organization’s reputation.
• Reputation Reporting: Create detailed reports that track reputational metrics, offering real-time updates during crises and post-crisis analysis.
• Stakeholder Communication: Provide clear and concise insights to senior leadership and other stakeholders, supporting data-driven decision-making during crisis situations.
  
  
  

Other Responsibilities

• Reputation Risk Assessment: Conduct regular risk assessments to identify potential reputational vulnerabilities and recommend proactive strategies to mitigate risks.
• Cross-Functional Collaboration: Work closely with marketing, communications, and legal teams to ensure a coordinated response to reputational challenges.
• Media Relations: Develop and maintain relationships with key media contacts to ensure accurate and favorable coverage during and after a crisis.
• Tool Optimization: Utilize and recommend advanced tools for media monitoring and sentiment analysis to enhance the effectiveness of crisis management efforts.
• Post-Crisis Evaluation: Lead post-crisis evaluations to assess the effectiveness of the response and implement lessons learned for future crisis preparedness.
• Continuous Improvement: Stay updated with the latest trends in reputation management, crisis communication, and media analytics to continually enhance the organization’s crisis response capabilities.
  
  
  

Interested candidates please submit your application through Jobstore

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