PR and Social Media Manager

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

PR and Social Media Manager

Purpose:

• At Omdia, the Intelligence and Advisory part of Informa TechTarget, we’re looking for a proactive and creative PR and Social Media Manager to support our PR, marketing, and communications efforts. This is a pivotal role that will allow you to make a significant impact across a variety of essential tasks. Responsibilities include assisting in PR content creation, managing press inquiries, developing and nurturing strong media relationships, overseeing and curating content across social media channels, and maintaining and updating the PR pages of the website and intranet. Reporting on all activities, for internal and external purposes, on a monthly or ad hoc basis is also a crucial part of the role.

Responsibilities include:

• Content Creation:
  • Assist in writing, refining, and reviewing content across various platforms, including press releases, blogs, and social media posts.
  • Collaborate with team members to brainstorm innovative content ideas.
  • Ensure consistency in brand voice, style, and messaging throughout all content produced.
• Social Media Management:
  • Collaborate with team members to brainstorm innovative content ideas.
  • Ensure consistency in brand voice, style, and messaging throughout all content produced.
  • Apply social media best practices to drive audience engagement and expand reach.
• Media Relations:
  • Support the monitoring of the Omdia press office alongside the team.
  • Build and maintain relationships with key media outlets using a global media database.
  • Track media coverage using online platforms.
  • Assist in crafting and distributing press releases and media pitches.
• Research and Analysis:
  • Conduct research on industry trends, competitor strategies, and audience preferences.
  • Analyze media coverage, social media metrics, and website analytics to provide actionable insights.
  • Compile and present regular reports for the broader team and business stakeholders.
• Reporting and Other Support:
  • Manage and update media contact lists and databases.
  • Reporting on all activities, for internal and external purposes, on a monthly or ad hoc basis using Cision and a range of other reporting tools.

If you're passionate about PR, social media, and shaping the narrative of a leading tech analyst firm, we want to hear from you!

Qualifications

• Degree / qualification in Communications, Marketing, Journalism or relevant field / previous experience in a similar role/company.
• Minimum two years of previous experience in PR and social media management.
• Excellent written and verbal communication skills in English.
• Knowledge of social media management tools and analytics platforms (training will be provided)
• Experience of media monitoring tools and techniques is not essential but will be a plus.
• Strong organizational and multitasking abilities.
• Understands own role in relation to the team and how it contributes but can also work collaboratively with colleagues to achieve shared goals.
• Be a clear, concise, creative and persuasive communicator (in writing and in person) across both internal and external stakeholders.
• An entrepreneurial spirit, goal-oriented and self-motivated.
• Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously.
• Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers.
• Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal.

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.