Performance Marketing Specialist - Publishing

Streamline Games; Kuala Lumpur; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a dynamic and innovative team as a Performance Marketing Specialist at a leading game development studio. In this role, you will leverage your expertise in managing and optimizing paid media campaigns across platforms like Facebook, YouTube, and Google Ads. Your analytical skills will be crucial in tracking conversion metrics and optimizing for the lowest cost-per-sign-up. Collaborate with renowned brands and push the boundaries of digital marketing while ensuring campaigns are effective and budget-friendly. If you are passionate about performance marketing and eager to make an impact in the gaming industry, this opportunity is for you.

Qualifications

• Advanced proficiency in Google Ads and Facebook Ads management.
• Strong analytical skills for data-driven marketing decisions.

Responsibilities

• Manage and optimize paid media campaigns on Facebook, YouTube, and Google Ads.
• Track and report on conversion metrics to improve campaign performance.

Skills

Google AdWords

Facebook Ads

Data Analysis

Campaign Optimization

Paid Media Campaign Management

Reporting

Tools

Google Analytics

UTM tracking

Job description

YTAt Streamline Studios, we are driven by a deep sense of responsibility, mastery, and innovation. We collaborate with the world’s most renowned brands, pushing the boundaries of what’s possible in game development, interactive experiences, and digital solutions. We’re looking for a Performance Marketing Specialist to join our team, playing a key role in executing and optimizing paid media campaigns across platforms like Facebook, YouTube, and Google Ads.

Responsibilities

As a Performance Marketing Specialist, you will be responsible for:

1. Setting up, managing, and optimizing paid media campaigns across platforms such as Facebook, YouTube, and Google Ads.
2. Tracking conversion metrics and optimizing for the lowest cost-per-sign-up (CPSU).
3. Analyzing key performance data to adjust tactics in real-time and ensure optimal campaign performance.
4. Working with data analytics tools to optimize campaigns for lead generation and conversions.

Performance Metrics

The Performance Marketing Specialist will be measured by the following performance metrics:

• Campaign Setup & Management: Paid advertising campaigns are set up correctly and launched according to the planned schedule.
• Cost-Per-Sign-Up (CPSU): Optimization of campaigns to achieve the lowest possible CPSU for lead generation.
• Conversion Rate Improvement: Percentage increase in conversion rates from paid media campaigns (e.g., form fills, sign-ups).
• Real-Time Campaign Adjustments: Ability to make data-driven adjustments to campaigns based on real-time performance metrics.
• Data Analysis & Reporting: Accurate tracking and reporting of conversion data using analytics tools like Google Analytics and UTM tracking.
• Budget Adherence: Ensuring campaigns stay within the assigned budget for each quarter.

Job Skills

The Performance Marketing Specialist will possess the following job skills:

• Google AdWords: Advanced proficiency in managing and optimizing Google Ads campaigns.
• Facebook Ads: Expertise in setting up and optimizing Facebook Ads for lead generation and conversions.
• Data Analysis: Strong analytical skills, using tools like Google Analytics and UTM tracking for data-driven decisions.
• Campaign Optimization: Ability to make real-time optimizations to reduce CPSU and increase conversion rates.
• Paid Media Campaign Management: Experience managing paid media campaigns across platforms (Facebook, YouTube, Google).
• Reporting: Proficiency in creating accurate and actionable reports for stakeholders.

Additional Skills

• Experience with analytics tools (Google Analytics, UTM tracking).
• Strong understanding of conversion tracking and lead generation tactics.
• Familiarity with budgeting and financial management of paid media campaigns.
• Excellent attention to detail and problem-solving skills.