Performance Marketing Specialist/Media Buyer

Fairview International School; Selangor; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a Performance Marketing Specialist to drive digital campaigns and optimize ROAS. In this exciting role, you will strategize and execute paid media campaigns across platforms like Google Ads and Meta Ads. You'll work closely with a creative team to develop compelling ad copy and visuals while analyzing performance data to enhance campaign effectiveness. If you thrive in a dynamic environment and have a passion for digital marketing, this opportunity is perfect for you. Join a diverse team dedicated to creating meaningful moments and experiences for customers.

Qualifications

• 2+ years of experience in performance marketing or digital media buying.
• Strong understanding of paid marketing strategies and best practices.

Responsibilities

• Plan and execute digital media campaigns including timelines and budgets.
• Create ad copy and visual briefs for the creative team.
• Update performance reports and optimize campaigns.

Skills

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing

Job description

Performance Marketing Specialist/Media Buyer

Are you constantly thinking about ad ideas? Love perfecting digital campaign structures? Know how to optimise ROAS? We have just the gig for you.

BloomThis is seeking an experienced Performance Marketing Specialist to join our growing Marketing team. You’ll be owning the planning, execution, analysis and optimisation of paid media campaigns via Google Ads, Meta Ads and more. The ideal candidate is highly analytical and thinks strategically while having an eye for brand and design.

Responsibilities

1. Brainstorm campaign ideas with the team
2. Research paid marketing strategies
3. Build and understand customer personas
4. Strategize and plan digital media campaigns including timelines, budgets, audiences and creatives
5. Create ad copy and visual briefs for the creative team
6. Compile copies, visuals and videos for final setup
7. Build campaigns, ad sets and ads in Google and Meta ad platforms
8. Update performance reports

Requirements

1. 2+ years of experience as a performance marketer / digital media buyer in an agency or brand
2. BA in marketing or related field
3. Experience managing Google Ads, Meta Ads and TikTok Ads platforms
4. Experience with Google Analytics
5. Highly curious, analytical and creative
6. Strong understanding of paid marketing strategies and best practices
7. Strong communication and organizational skills and attention to detail
8. Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
9. Strong analytical skills and ability to use data to optimize

About BloomThis

We're BloomThis, The Moments Company.

We're all about creating moments of happiness. From happy celebrations to romantic promises, reunions you can't wait to happen, to farewells you never want to end. Big or small - we believe life is filled with countless moments worth celebrating, whether with flowers or gifts.

Since 2015, BloomThis has been transforming the process of buying and receiving flowers. Our approach involves using technology to help people connect more meaningfully. To date, we have offices located in the Klang Valley, Penang, Johor Bahru and Singapore. As we continue to expand, we are looking for more people to join our exceptional team, which is also lovingly known as the #bloomsquad.

We care about creating a diverse and inclusive team - so we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us ️