Performance Marketing Specialist (Australia)

Prism+; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A high-growth electronics company is looking for a Performance Marketing Specialist in Kuala Lumpur, Malaysia. This role involves enhancing customer experience funnels and managing various digital campaigns across platforms like Facebook and Google. Candidates should have 3-4 years of experience in digital marketing, proficiency in advertising platforms, and a strong passion for performance advertising metrics.

Qualifications

• 3-4 years of experience in digital marketing, preferably in performance marketing.
• Proficient in Facebook Ads, Google Ads, Analytics, and Tag Manager.
• Strong understanding of performance advertisement growth metrics.

Responsibilities

• Formulate and execute paid advertising campaigns on various platforms.
• Conduct in-depth monitoring using Google Analytics.
• Report on metrics to generate insights for optimization.

Skills

Facebook Ads proficiency

Google Ads proficiency

Analytical skills

Copywriting

Communication

Creative campaign development

Education

Bachelor's Degree in Business and Marketing

Tools

Google Analytics

Google Tag Manager

Job description

We are seeking a superstar Performance Marketing Specialist who will be driving the growth of PRISM+ Australia by enhancing and optimizing customer experience funnels. Being a high growth electronics company, we are looking for a candidate who will be a passionate strong self-starter to manage PRISM+ Australia marketing needs.

This experienced and entrepreneur individual will help us oversee and lead the entire media buying from Facebook Ads, Google Adswords, SEO & SEM and email marketing. This driven person will also need to generate data-driven commercial insights, execute high-budget with constant optimization digital campaigns, and manage advertising platform partners. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to Malaysia Marketing Lead and Country Director of Malaysia.

Responsibilities of a Performance Marketing Specialist but are not limited to

• Formulate, execute, and report on paid advertising campaigns on various platforms including but not limited to Facebook, Instagram, Google & TikTok
• Conduct in-depth monitoring and tracking systems using Google Analytics and Google tag manager
• Reporting on set metrics to generate insights for ads optimization, A/B testing and website improvements
• Be passionate about copywriting. Analyze and optimize copywriting phrases to achieve different marketing objective of company
• Performance marketing copy writing
• Product unique selling proposition copywriting
• Come up with innovative marketing campaign
• Set campaign objectives and performance targets for each major campaign, with rationale, anticipation of results and ROI
• Execute all key aspects of the campaign
• Proven ability to communicate effectively to drive positive outcomes with key stakeholders (especially design team on creatives requirements)
• Foster strong relationships with external stakeholders (i.e Facebook/Google account managers)

• Proficient in Facebook Ads platform (>3 years of Experience)
• Proficient in Google Adwords, Google Analytics and Google Tag manager (>1 year of Experience)
• Bachelor's Degree in Business and Marketing, or any relevant course of studies
• At least 3-4 years' experience in digital marketing - preferred to be in performance marketing agency or e-commerce company
• You should have successfully scaled and led result driving marketing campaigns with clear management reporting metrics to measure success
• Thrives in dynamic, uncertain, and fast-moving environments, a hustler
• A strong level of passion to understand thoroughly performance advertisement growth metrics