Performance Marketing Manager

2X; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Digital Campaigns Manager to lead the development and execution of comprehensive digital marketing strategies. This role will involve managing multi-channel campaigns, optimizing workflows, and providing strategic guidance to ensure alignment with client goals. The ideal candidate will possess strong analytical skills and a resourceful mindset, capable of translating performance metrics into actionable strategies. Join a dynamic team where your expertise will drive impactful marketing initiatives and foster collaboration across various functions. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 3-5 years of experience in digital marketing with hands-on campaign management.
• Strong analytical skills with the ability to translate metrics into actions.

Responsibilities

• Develop and execute marketing strategies across digital platforms.
• Monitor and analyze campaign performance using data-driven insights.

Skills

Digital Marketing

Campaign Management

Data Analysis

Google Ads

HubSpot

Leadership

Communication

Education

Bachelor's Degree in Information Technology

Bachelor's Degree in Digital Marketing

Tools

Google Ads

HubSpot

GA4

LinkedIn

6sense

Job description

Job Summary

The Digital Campaigns Manager collaborates with cross-functional teams and stakeholders in developing and overseeing the end-to-end strategy. The role plans, executes, and optimizes digital marketing campaigns across digital advertising, and performance marketing functions. This role acts as the connector between marketing strategies and client business goals, ensuring the traceability of ROI through campaign performance. Responsibilities include translating client requirements into actionable strategies, managing multi-channel campaigns, optimizing workflows, and providing strategic guidance to specialists and associates.

Key Accountabilities

• Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals.
• Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure.
• Monitor, analyze and report on campaign performance (SEM & digital ads), using data-driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning.
• Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently.
• Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization.
• Identify and resolve potential campaign issues, streamline workflows to improve efficiency, and implement scalable processes to enhance overall performance.

Requirements

• 3-5 years of relevant work experience in digital marketing, including hands-on experience in running, monitoring, and optimizing campaigns on platforms like Google Ads, HubSpot, LinkedI n, GA4, etc.
• Proficiency in advertising platforms, and performance analytics, with the ability to translate metrics such as ROAS, CTR, CPA, and CPC into strategic actions.
• Demonstrated interest in continuous learning and developing skills on multiple platforms, with the ability to analyze data and improve campaigns accordingly.
• Possesses a resourceful mindset and strong analytical skills.
• Self-motivated and able to work independently while being a team player.
• Strong leadership and communication skills, with experience in managing and mentoring a team.
• Bachelor’s degree in Information Technology , Digital Marketing, or a related field is an advantage.
• Excellent communication skills, strong command of English, and experience working with cross-functional teams and clients.