Performance Marketing Manager

Vtech Market Global Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 80,000; Full time

Job summary

Join a dynamic team as a Performance Marketing Manager at a forward-thinking company in Kuala Lumpur. This role offers the opportunity to develop and execute innovative paid media strategies aimed at driving revenue growth. With a focus on data-driven decision-making, you will lead impactful campaigns while collaborating with creative teams and stakeholders. If you thrive in a fast-paced environment and possess strong analytical and strategic skills, this position is perfect for you. Be part of a company that values creativity and results, and make a significant impact in the marketing landscape.

Qualifications

• 5+ years of experience in customer-centric acquisition marketing campaigns.
• Proven success in managing paid media campaigns with measurable results.

Responsibilities

• Develop and execute data-driven paid media strategies.
• Monitor and analyze campaign data to optimize performance.

Skills

Data-driven marketing

Communication skills

Organizational skills

Google Ads

DV360

Campaign analysis

Strategic thinking

Analytical skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Management

Bachelor's degree in Advertising

Bachelor's degree in Business

Tools

Google Ads

DV360

Performance marketing tools

Job description

Vtech Market Global Sdn Bhd is hiring a Full-time Performance Marketing Manager in KL Eco City, Federal Territory of Kuala Lumpur. Apply now to be part of our team.

Job Summary:

• Availability to work on weekday mornings (Monday to Friday).
• More than 4 years of relevant work experience required.

Overview:

We are seeking a motivated and data-driven Performance Media Specialist to join our dynamic team. In this role, you will develop and execute data-driven paid media strategies to drive revenue growth and profitability. The ideal candidate will possess strong marketing, communication, and organizational skills and thrive in a fast-paced environment.

Responsibilities:

• Develop and execute data-driven paid media strategies to enhance revenue and profitability.
• Identify and evaluate new media opportunities to improve acquisition results and optimize performance.
• Lead the creative development of campaign materials, including briefings and collaboration with the Creative and Content Team.
• Work closely with internal and external stakeholders to create impactful paid media campaigns.
• Coordinate with the retail team to align paid amplification with retail conversion strategies.
• Monitor and analyze campaign data to optimize performance.
• Manage live campaigns and provide post-campaign analysis to inform future initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Management, Advertising, Business, or related fields.
• Over 5 years of hands-on experience in designing and executing customer-centric acquisition marketing campaigns.
• Proven success in managing and optimizing paid media campaigns with measurable results.
• Strong understanding of platforms like Google Ads, DV360, and other performance marketing tools.
• Experience with managing digital campaigns across display, search, and paid social channels.
• Ability to analyze complex data and develop data-led stories.
• Comfortable working independently in a fast-paced, results-oriented environment.
• Experience with full marketing mix campaign management.
• Experience collaborating with external media, creative, and PR agencies.
• Strategic thinking, data-driven mindset, business acumen, and analytical skills.
• Experience managing advertising budgets for cost-efficiency and maximum impact.
• Proficiency in Chinese and English is an advantage.