Paid Media Strategist

Antler; Malaysia; Remote; MYR 168,000 - 253,000; Full time

Job summary

A leading digital marketing agency is seeking a Paid Media Strategist to develop and implement paid media strategies for the US market. This role involves client management, campaign optimization, and team mentorship. The ideal candidate will have over 3 years of experience and proven success in improving return on ad spend (ROAS). The role offers 100% remote work with opportunities for significant impact in a growing team.

Qualifications

• 3+ years paid media experience with proven ROAS improvements.
• Expert-level knowledge of Meta and Google Ads.
• Experience with complex multi-channel attribution.

Responsibilities

• Develop comprehensive paid media strategies for US eCommerce brands.
• Manage monthly ad spend across Meta, Google, and TikTok.
• Own client relationships and deliver monthly strategy presentations.

Skills

Paid media expertise

Strategic thinking

Client relationship management

Multi-channel attribution

Team leadership

Tools

Meta Business Manager

Google Ads

Job description

Overview

Location: Kuala Lumpur, Malaysia (100% Remote)

About the role

We're seeking a Paid Media Strategist to lead our US market campaigns and mentor our growing team. This role requires someone who can think strategically, not just execute tactically. You'll be responsible for turning around underperforming accounts, building scalable growth systems, and establishing our agency as a leader in US paid media. This isn't a typical "set it and forget it" role - we need someone who proactively identifies problems, develops solutions, and takes ownership of client success.

What you will be doing

Strategic Leadership (40%)

• Develop comprehensive paid media strategies for US market eCommerce brands
• Create attribution frameworks across multiple channels (website + social platforms)
• Lead client strategy sessions and present data-driven recommendations
• Mentor junior team members and establish best practices

Campaign Management (35%)

• Manage monthly ad spend across Meta, Google, and TikTok.
• Build and optimize complex funnels (awareness → consideration → conversion)
• Implement advanced attribution tracking using GA4, Amazon Attribution, and custom UTM strategies
• A/B test creative, audiences, and landing page experiences systematically
• Scale winning campaigns while maintaining profitability

Client Success (25%)

• Own client relationships and become their trusted growth partner
• Deliver monthly strategy presentations with actionable insights
• Proactively identify growth opportunities and present solutions
• Collaborate with creative teams to develop high-converting ad content
• Provide website and funnel optimization recommendations

Must-Have Experience

• 3+ years paid media with proven ROAS improvements (portfolio required)
• Expert-level Meta & Google Ads - not just basic campaign setup
• Multi-channel attribution experience solving complex tracking challenges
• eCommerce expertise, including Amazon Advertising
• Agency background managing multiple accounts simultaneously

Technical Skills Required

• Advanced Meta Business Manager (CBOs, Advantage+, detailed targeting)
• Google Ads mastery (Performance Max, broad match, attribution modeling)
• Creative strategy, collaboration, and performance analysis

What Makes You Stand Out

• Case studies showing 1.5x+ ROAS improvements you led
• Turnaround experience - fixed broken accounts, not just optimized good ones
• Strategic thinking - can diagnose root causes, create 90-day plans
• Client-facing skills - comfortable presenting to executives
• Team leadership - has mentored other paid media specialists

P.S. We may use AI to review your applications/resume. Please only apply if you are comfortable.