Paid Media Lead - All Verticals

Grab; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork arrangements

Job summary

Grab is seeking a strategic Paid Media Lead to drive cross-market campaigns and budget optimization. You will report to the Regional Head of Paid Media, lead a team, and work with country teams to deliver integrated campaigns.

The role is fully onsite in Malaysia, requiring collaboration with senior stakeholders to optimize spend on Google, META and TikTok across verticals.

Qualifications

• 8+ years in integrated media planning and paid media management.
• 5+ years of leadership experience.
• Advanced proficiency with Google, META and TikTok self-serve platforms.
• Ability to interpret complex data and translate into strategies.
• Experience managing substantial ad budgets for ROI.
• Expertise in multi-channel paid media strategy and execution.
• Excellent communication and presentation skills with stakeholders.
• Strong project management and attention to detail.
• Experience with marketing analytics tools AppsFlyer and PowerBI.

Responsibilities

• Develop integrated media plans across markets including GO/Meta/TikTok.
• Manage and allocate paid media budgets to maximize ROI.
• Implement and optimize strategies across Google, META, TikTok for multiple verticals.
• Lead, mentor and manage a paid media team.
• Analyze campaign performance metrics and provide actionable insights.
• Collaborate with creative, product and marketing teams on objectives and audience.
• Conduct A/B and multivariate testing to optimize ads and landing pages.
• Monitor industry trends and competitive landscape for advantage.
• Negotiate and manage relationships with media vendors and platforms.
• Establish KPIs and reporting frameworks to track success.
• Stay updated with platform changes and policy updates.

Skills

Integrated media planning

Media strategy

Paid media management

Leadership

Google Ads

META Ads

TikTok Ads

Data interpretation

Budget management

ROI optimization

Multi-channel strategy

Communication

Project management

Tools

AppsFlyer

PowerBI

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives.

Get to Know the Role

We're looking for a strategic Paid Media Lead to join our organization. You will report to the Regional Head of Paid Media in this role and will oversee all paid media initiatives across multiple verticals. You will lead a talented team to drive business results through data-driven campaign optimization and innovative media strategies. You will be responsible for managing substantial budgets, developing comprehensive paid media strategies, and ensuring exceptional performance across all advertising channels.

The role will work closely with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns.

This is a fully onsite role.

The Critical Tasks You Will Perform

• Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and other direct digital platforms.


• Manage and allocate paid media budgets to maximize return on investment across all channels and products


• Implement, and optimize execution strategies across Google, META, TikTok and other digital advertising platforms for multiple business verticals.


• Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices, performance optimization, and professional development


• Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying opportunities for improvement and growth


• Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives, messaging, and target audience strategies


• Conduct A/B testing and multivariate testing to continuously optimize ad creative, landing pages, and targeting parameters


• Monitor industry trends, competitive landscape, and emerging advertising technologies to maintain competitive advantage


• Negotiate and manage relationships with media vendors, agencies, and platform representatives to secure favorable terms and support


• Establish key performance indicators (KPIs) and reporting frameworks to track campaign success and inform strategic decisions


• Stay current with platform algorithm changes and policy updates, ensuring compliance and maximizing campaign effectiveness

What Essential Skills You Will Need

• 8+ years of experience in integrated media planning, media strategy and paid media management


• 5+ years of proven leadership experience managing and developing teams


• Advanced proficiency with major digital self-serve platforms including Google, META and TikTok


• Ability to interpret complex data sets and translate insights into actionable strategies


• Demonstrated experience managing substantial advertising budgets and optimizing for ROI


• Expertise in multi-channel paid media strategy and campaign execution


• Excellent communication and presentation skills with the ability to collaborate with stakeholders at all levels


• Strong project management skills with a high attention to detail


• Experience with marketing analytics tools and platforms (AppsFlyer, PowerBI)

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.


• With GrabFlex, create a benefits package that suits your needs and aspirations.


• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave


• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.


• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.