Outreach & Content Management Executive

LINEA DENTAL LABORATORY SDN. BHD.; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dental laboratory in Johor Bahru, Malaysia, is seeking an individual to manage influencer partnerships and enhance digital engagement. Responsibilities include finding and coordinating with Australian influencers, managing social media communication, and preparing reports on progress. The ideal candidate should possess excellent communication skills and a strong digital presence, with an outgoing personality to foster relationships.

Qualifications

• Comfortable building relationships with clinicians and partners.
• Strong attention to detail and time management skills.
• Familiarity with social media platforms (Instagram, TikTok, YouTube, etc.).

Responsibilities

• Search for relevant Australian influencers and initiate partnerships.
• Track communications and coordinate meetings between influencers and management.
• Manage social media messaging and respond to comments across various platforms.

Skills

Excellent written and verbal English communication skills

Outgoing and confident

Highly organised

Proactive attitude

Strong digital literacy

Job description

Responsibilities

Influencer Management (Primary Responsibility)

• Search for relevant Australian influencers and social media personalities via social media (Instagram, TikTok, Facebook)

• Reach out to suitable individuals and partners via DM, email and phone to initiate cooperation and potential partnership discussions.

• Track all communications and progress in a detailed spreadsheet of activity and status.

• Arrange and coordinate meetings between individuals and Linea management to present Linea’s product offerings and firm up arrangements.

• Organise and oversee the workflow of content creation — from briefing and coordination to approval and delivery.

• Coordinate all signed documents and content deliverables relating to the partnership, including management of individuals and check-ins when content is due.

• Provide content to creative lead and digital lead, working with both to ensure all content is ready and live for posting and ads per Linea brand guidelines. Track and archive content from collaborations for marketing use across Linea’s platforms.

• Ensure all generated content aligns with Linea’s brand values, tone, and aesthetic.

• Prepare a weekly and monthly report on action and results.

• Identify and find dental practices, clinics and partners through social media and other online directories/sites that are suitable for a Linea partnership.

• Message at scale and isolate opportunities for partnerships, compiling all information, updates and statuses in a comprehensive spreadsheet.

• Organise and manage the passing of all quality leads to Nick and the sales team, including meeting times and relevant information.

• Assist with content and marketing plans around finding, communicating with and converting dental practises as Linea partners.

• Prepare a fortnightly and monthly report on action and results.

Dental Partnership Management

• Identify and find dental practices, clinics and partners through social media and other online directories/sites that are suitable for a Linea partnership.

• Message at scale and isolate opportunities for partnerships, compiling all information, updates and statuses in a comprehensive spreadsheet.

• Organise and manage the passing of all quality leads to Nick and the sales team, including meeting times and relevant information.

• Assist with content and marketing plans around finding, communicating with and converting dental practises as Linea partners.

• Prepare a fortnightly and monthly report on action and results.

Social Media Messaging & Community

• Work with Head of Marketing and Customer Service teams to manage and respond to all social media messages and comments across Facebook, Instagram and TikTok prompt and accurately.

• Utilise and develop a document that collates all possible answers and comments, with approved, branded responses. Quality and accuracy is integral in these communications, not just speed.

• Manage the patient/lead workflow from question to resolution, whether sales, CX or marketing. All links should be trackable, and all steps should be recorded and measured where possible.

• Find and respond to general questions and feedback on third party sites, including Google, local business sites, affiliates, social media and forums, with the view to enhance our digital reputation.

• Prepare a monthly report on action and results.

Requirements

• Excellent written and verbal English communication skills.

• Outgoing, confident, and personable — comfortable building relationships with clinicians and partners.

• Highly organised with strong attention to detail and time management skills.

• Proactive attitude with the ability to work independently and take initiative.

• Strong digital literacy and familiarity with social media platforms (Instagram, TikTok, YouTube, etc.).