On-Trade Key Account Lead – Malaysia

Suntory Global Spirits; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Suntory Global Spirits in Malaysia is seeking a dynamic Marketing Manager/Account Manager to drive commercial growth across the Malaysia market, with a focus on Kuala Lumpur. You will manage distributor relationships, develop and implement commercial plans, and work closely with marketing, activation, and finance to deliver NSV and distribution expansion.

You will lead local strategic prioritization, build lighthouse on-trade accounts, and translate brand objectives into actionable sales plans.

Qualifications

• 3–5+ years of experience in sales, commercial, or account management within FMCG/beverages/spirits.
• Proven experience managing distributors and key accounts and delivering against targets.
• Experience in the on-trade channel (bars, restaurants, hotels, nightlife) is highly preferred.
• Experience working with cross-functional teams including Marketing, Trade Marketing, Activation, and Finance.
• Strong understanding of the Malaysia market, especially Kuala Lumpur’s commercial landscape.

Responsibilities

• Assist and support market P&L growth and NSV delivery in Malaysia by driving distribution growth and sound delivery of strategic imperatives.
• Assist development and implementation of Malaysia’s commercial plans and activities focusing on Kuala Lumpur.
• Develop commercial frameworks and sales toolkits for the local distributor and coordinate with marketing/activation.
• Collaborate with regional team and functional heads to articulate local commercial strategy and ensure support to the distributor.
• Position BSI brands in the On-trade channel and build lighthouse accounts in key cities.
• Drive distributor teams to use the commercial excellence framework to measure growth and adjust accordingly.
• Monitor distributor alignment with local big bets and regional imperatives, developing a high-performance commercial organization.
• Support merchandising execution and marketing program implementation and conduct monthly distributor reviews to ensure targets are met.

Skills

Commercial acumen

Distributor management

Key account management

Negotiation

Stakeholder management

Sales forecasting

Cross-functional collaboration

Job description

Suntory Global Spirits in Malaysia is seeking a dynamic Marketing Manager/Account Manager to drive commercial growth across the Malaysia market, with a focus on Kuala Lumpur. You will manage distributor relationships, develop and implement commercial plans, and work closely with marketing, activation, and finance to deliver NSV and distribution expansion.

You will lead local strategic prioritization, build lighthouse on-trade accounts, and translate brand objectives into actionable sales plans.