Omnichannel & Shopper Insights Manager

Reckitt; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global hygiene and nutrition company in Kuala Lumpur is seeking a professional to optimize shopper journeys and retail strategies. You'll be responsible for ensuring consistent brand execution across channels and utilizing data analytics to drive growth. The ideal candidate should have a strong background in omnichannel marketing and retail strategy. Join us to make a significant impact on health and hygiene access.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Qualifications

• Proven track record in omnichannel marketing execution.
• Experience in data analytics and driving retail strategy.
• Ability to develop retailer-focused selling stories.

Responsibilities

• Ensure a consistent shopper experience across channels.
• Develop growth strategies with retailers.
• Utilize analytics to identify execution gaps.

Skills

Omnichannel Execution

Data Analytics

Retail Strategy

Job description

Overview

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Responsibilities

• Seamless Omnichannel Execution & Shopper Journey Optimization
• Ensure a consistent and seamless shopper experience across different channels (offline & online)
• To accelerate Offline2Online growth opportunity (Lotus, Watsons, Jaya Grocer, Alpro etc)
• Work closely with Trade Marketing to drive holistic omnichannel execution plan, ensuring brand presence and activation align with category growth priorities.
• Work closely with Trade Marketing, and sales teams to guarantee Reckitt’s brand execution is optimized & consistent at every retail touchpoint.
• Identify and address any shopper journey friction points (e.g. pricing inconsistency, lack of visibility in certain channels, ineffective/inconsistent promotions, misalignment in brand priorities in certain channel/customer).
• Retailer-Specific Category Expansion & Growth Strategy
• Develop retailer-focused selling stories based on category expansion opportunities.
• Work with category managers to align growth strategies with retailer objectives, ensuring win-win solutions.
• Propose category assortment optimization and adjacencies to help retailers maximize margins while driving Reckitt’s category leadership.
• Customize promotional mechanics and activation strategies that fit the retailer’s customer base and shopping behavior.
• Data Analytics for Execution Improvement & Gap Closing
• Utilize scan data, Nielsen/Kantar, to identify gaps and opportunities, and work closely with Trade Marketing in taking action in pricing, assortment, promotion effectiveness, and shelf visibility, all scope related to shopper insights.

The experience we're looking for

Key KPIs for Omnichannel Execution & Shopper Strategy

• Omnichannel Execution Score – Digital shelf, Search, Conversion, Traffic metrics
• Incremental growth from Omnichannel customers
• Retailer Category Growth Contribution – Incremental growth generated from retailer-specific category expansion strategies.
• Scan Data-Driven Gap Closure Rate – % of identified execution gaps resolved through corrective actions

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.