Offline Event Marketer (Fintech)

Cregis Technology Limited; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A cutting-edge tech company located in Kuala Lumpur is seeking a skilled Public Relations Manager. The role involves developing PR strategies, enhancing brand awareness, and managing media relations. The ideal candidate should possess a Bachelor's degree in a relevant field and have a minimum of 3 years' PR experience, especially in the fintech or blockchain sectors. Strong communication skills in both English and Chinese are essential, along with the ability to manage social media platforms effectively.

Qualifications

• Minimum 3 years of experience in PR role, preferably in Web3, blockchain, or fintech.
• Proficient in English and Chinese with strong communication skills.
• Ability to manage and develop content strategies for social media.

Responsibilities

• Develop and execute PR communication strategies.
• Manage the company's social media accounts for brand engagement.
• Establish and maintain media partnerships for effective outreach.

Skills

PR content system building

Media relations

Social media management

Crisis communication planning

Project management

Education

Bachelor’s degree in Journalism, Communications, Marketing, Public Relations

Job description

Responsible for the planning, communication, and execution of the company’s brand and public relations strategies. Enhance brand awareness, reputation, and market influence through high-impact integrated communication initiatives, while effectively safeguarding brand image.

Key Responsibilities:

Develop and execute PR communication strategies. Build a PR content system encompassing daily product promotions, press releases, and partner collaborations. Establish and maintain media distribution channels to ensure effective coverage.

Establish and enhance Corporate PR capabilities. Strengthen brand authority and industry influence through sustained media relations and organic pitching.

Expand and manage media partnerships, including industry media and KOL. Coordinate resources to execute brand and PR activities.

Manage the company’s official social media accounts, including strategy development, content planning, and execution. Increase community engagement, follower growth, and brand interaction.

Maintain brand strategy and visual identity management to ensure consistency of core brand messages and visuals across all internal and external outputs. Establish a brand asset library. Plan and execute brand integrated marketing campaigns and sponsorship programs to drive brand awareness.

Develop crisis communication plans, respond promptly, and properly handle emergencies to protect brand image.

Requirements:

Bachelor’s degree or higher in Journalism, Communications, Marketing, Public Relations, or a related field is preferred.

Minimum 3 years of experience in PR role. Experience in Web3, blockchain, traditional finance, or fintech industries is highly advantageous.

Familiarity with building PR content systems, expanding media distribution channels, and maintaining media relations (including traditional, digital, and vertical industry media). Possession of relevant media resources is a plus.

Strong social media operation and management skills, capable of developing and executing platform-specific content strategies.

Proven ability in planning and executing brand campaigns to effectively boost brand awareness.

Excellent written and verbal communication skills in both English and Chinese, project management skills, and a collaborative team spirit.