Media Manager

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

In this role, you will be responsible for overall media strategy (paid + O/E) and operations for designated Brands across SEA4 based on SEA4 brand plans. You will plan, execute and manage full-funnel media omnichannel campaigns across the various local platforms and other emerging channels. You will drive high-quality traffic to the brand’s channels, increasing conversions, and optimizing ad spend to meet the brand’s business objectives. Reporting to the Media Lead, you will monitor media investments and associated performance for brands and maximize ROI.

Responsibilities

1. Planning and Execution of Brand Paid Media Campaigns:
2. Design annual media strategy with monthly KPI breakdowns
3. Develop and execute comprehensive full-funnel media strategies, including paid media, O&E media set annual KPIs and provide audience targeting recommendations
4. Create, revise and approve full-funnel media briefs while leading monthly meetings with agencies to align on media plans
5. Localize the SEA4 media plan (where to play, calendar…), including adaptation of assets if needed for each of the 4 markets
6. Localize agency brief and brief local agency in collaboration with Brand 360 marketing. Monitor plans created by the agency
7. Localize influencer activation and selection guidelines
8. Provide localization request of assets to SEA4 DCM content team
9. Manage paid media agency on day-to-day campaign execution, with regular updates and interactions with Brand 360 marketing
10. Continuously monitor, analyze, and optimize campaign performance based on key KPIs aligned with the Brands (OKRs) to reach brand’s objectives and maximize ROI
11. Coordinate with in-market team influencer seeding
12. Campaign Budget Optimization:
13. Define media budget needs and optimal media mix to reach goals (always on and campaigns)
14. Drive monthly review of A&P budget and proposes reallocation when necessary
15. Proactively report to brand / DP team changes in the A&P spending that might impact demand and forecast
16. Optimization & Performance
17. Contribute to Growth marketing execution, including: a) In flight optimization during campaigns and b) Ability to reassess media allocation if not reaching targets (in coordination in brands)
18. Identify trends to amplify, work with brands and DCM team to activate trends amplification
19. Benchmark best Media practices and spot potential tactical levers amongst competitors and partners
20. Corporate Paid Media Scope:
21. Support growth marketing lead in localization of local paid media framework and guidelines, based on regional framework
22. Support growth marketing lead in agency management (incl. negotiations, QBRs; regular meetings setup and follow through)
23. Consolidate paid media spend and calendar, driving media spend optimization across brands and across the year
24. Support implementation and proper utilization of common Media KPIs tracking and common media briefing template
25. Contribute to MarTech tools adoption and execution

Requirements

1. Experience in media strategy, execution and optimization in agency or in-house environment
2. Proficiency in media tools such as Tableau and Google Analytics 4 (GA4)
3. Proven experience managing budgets and working collaboratively with agencies, media platforms and cross-functional teams
4. Knowledge of UTM tracking and audience segmentation (LALs, CDP)
5. Strong interpersonal and communication skills
6. Strong analytical and presentation skills
7. Detail oriented with strong sense of work prioritization, a fast learner
8. Passion for new technologies and digital trends

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

1. Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
2. Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
3. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles:

1. Unwavering commitment to quality and excellence.
2. Infusing creativity and innovation throughout all aspects of the business.
3. Nurturing and developing world-class talent.
4. Cultivating an inclusive and diverse workplace.
5. Acting responsibly and caring for the communities we serve.

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full-time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.