Marketing Technology Specialist

2X; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company seeks a Marketing Technology Specialist in Kuala Lumpur to bridge marketing with technology. This role is key for managing marketing technology platforms, ensuring campaign optimization, and enhancing operational efficiency. The ideal candidate will have a background in IT or data analytics with relevant experience and strong troubleshooting skills.

Qualifications

• 2 – 5 years of relevant work experience in operations support.
• Demonstrated interest in continued skills development, especially around digital marketing.
• Prior experience with CRM, CMS, and Martech software is a strong advantage.

Responsibilities

• Troubleshoot data errors, system workflows, and platform inconsistencies.
• Support marketing operations initiatives in Marketing Automation and CRM.
• Maintain daily operations of Marketing Automation integration with CRM.

Skills

Communication

Analytical ability

Attention to detail

Problem-solving

Education

Bachelor's degree in Information Technology, Engineering or Data Analytics

Tools

Salesforce

Marketo

CSS

HTML

Javascript

SQL

Microsoft Office Suite

Job description

Group Company: 2X Malaysia

Designation: Marketing Technology Specialist

Office Location: Kuala Lumpur Kuala Lumpur (Office)

Position description: The Marketing Technology Specialist serves as a crucial link between marketing function of a business and technology. The role requires the ability translate that marketing vision to a technology implementation to deliver on marketing goals. This position plays a critical role in the configuration, usage and support of the marketing technology platforms used for campaign and data management.

Primary Responsibilities

• Troubleshoot issues as they arise from various business partners relating to data errors, system workflows, and platform inconsistencies
• Support essential marketing operations initiatives in Marketing Automation platforms and CRM such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Maintain the daily operations of Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation platforms
• Maintain analytics tracking in digital marketing platforms, implement best practices, add/edit analytics tracking pixels as needed.
• Leverage automation to improve processes and productivity and make recommendations to support an organization scaling at rapid pace.
• Serve as super user and product evangelist for digital marketing platforms
  
  

What do you need to succeed?

• Bachelor's degree in Information Technology, Engineering or Data Analytics and/or with 2 – 5 years of relevant work experience in operations support.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong communication skills to collaborate with cross-function team.
• Detailed-oriented, methodical and prefers a structured way of getting things done.
• Able to consistently meet deadlines and problem-solve with strong attention to detail.
• Strong analytical abilities to troubleshoot issues that arises from the smallest causes
• Strong interest in researching and learning new skills and digital systems.
• Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.), CSS, HTML, Javascript, SQL is a strong advantage.