Marketing Specialist (KOL Management)

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a Marketing Manager to drive comprehensive marketing strategies and oversee influencer marketing campaigns. You will analyze trends, manage budgets, mentor junior team members, and ensure brand consistency across channels. The ideal candidate must be innovative and results-oriented, with a solid understanding of digital and traditional marketing approaches.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies.
• Analyze marketing trends and consumer behavior for actionable insights.
• Oversee the end-to-end influencer marketing process.
• Ensure brand consistency across all marketing campaigns.
• Forecast the growth and ROI of marketing campaigns.
• Supervise and guide cross-functional teams.
• Take ownership of planning and executing key brand initiatives.
• Drive KOL/Influencer seeding strategies to amplify brand awareness.
• Lead and mentor junior team members.
• Monitor and optimize campaign performance.
• Manage marketing budgets effectively.
• Champion innovation in marketing strategies.

Job description

Responsibilities

• Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.