Marketing Specialist

Rhingle Sdn Bhd; Selayang Municipal Council; On-site; MYR 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a dynamic individual to lead social media and community management efforts. This role involves managing social media channels, creating engaging content, and building relationships with key opinion leaders (KOLs) in the industry. You will also assist in executing marketing campaigns and conducting market research to support strategic initiatives. If you're passionate about community engagement and have a knack for communication, this is a fantastic opportunity to make a significant impact in a forward-thinking environment.

Qualifications

• Minimum of 3 years of experience in a similar role.
• Proven success in developing strategies that drive engagement.

Responsibilities

• Manage social media channels and community pages.
• Identify and build relationships with relevant media and KOLs.
• Assist in developing and executing marketing campaigns.

Skills

Social Media Management

Community Engagement

Content Creation

Marketing Campaigns

Market Research

Communication Skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Public Relations

Tools

Sprinklr

Adobe Photoshop

Video Editing Software

Job description

Social Media & Community Management

• Manage NV social media channels and community pages
• Collaborate with external community page admins/moderators
• Oversee HQ content
• Create local content
• Develop relevant content topics with the community
• Organize community gatherings and events

Media & KOL Management

• Identify relevant media and KOLs in the industry
• Build and maintain relationships with media and KOLs, providing necessary support and resources
• Establish partnerships, collaborations, or sponsorship opportunities with media and KOLs
• Organize media and KOL launch events

Marketing Support

• Assist in developing and executing marketing campaigns as needed
• Conduct market research to gather insights when necessary
• Compile reports for HQ as required

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field
• Minimum of 3 years of experience in a similar role, either in-house or at an agency
• Proven success in developing and executing strategies that drive engagement and growth
• Strong familiarity with social media platforms (e.g., Facebook, Instagram, TikTok, X, YouTube, Telegram, LinkedIn) and community management platforms (e.g., Discord, Forums, Facebook Groups)
• Experience using social media management tools (e.g., Sprinklr) for scheduling, monitoring, and analytics
• Ability to track and analyze social and community growth, engagement, and sentiment
• Basic skills in content creation tools (e.g., Adobe Photoshop, video editing software)
• Experience working with external parties such as influencers, content creators, and community admins
• Excellent written and verbal communication skills in English and Malay