Marketing Specialist

Focus Global; Malaysia; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading company in the consumer goods sector is seeking a Marketing Specialist to oversee brand strategy and execution for international brands in Malaysia. This role involves driving marketing initiatives across digital and offline channels to enhance brand awareness and customer engagement, requiring a combination of analytical skills and creative strategy.

Benefits

Promote a culture of teamwork and innovation

Qualifications

• At least 2 years in consumer brand marketing, preferably in related categories.
• Hands-on experience with digital marketing and e-commerce campaign analysis.

Responsibilities

• Drive brand strategy to build brand awareness and loyalty.
• Work with sales team to develop strategies for retail and e-commerce.
• Conduct product research and maintain deep industry knowledge.

Skills

Data-driven decision maker

Digital marketing

Brand strategy

Customer-centric mindset

Education

Bachelor’s Degree in relevant fields

Job description

The Marketing Specialist will oversee the marketing vision and execution of our international consumer brands.

Who are you? We are looking for a highly motivated individual who is self-driven and comfortable working in a fast-paced environment. This role is for you if you enjoy creating delightful customer experiences along the entire customer journey, finding product-market fit, and driving business strategy for growth-stage companies. You will help direct the strategy for some of the best international consumer goods brands in the industry being brought to Malaysia.

Key responsibilities:

1. Marketing: Drive brand strategy for the company’s portfolio to build brand awareness and loyalty
   1. Brand conceptualization and overall marketing strategy: campaigns, brand calendar, events, social media, ads, growth marketing
   2. Emphasis on Digital Marketing: organic and paid campaigns on social media, SEO, SEM, marketplace ads
   3. Offline support: trade collateral and materials for retail partners
   4. Activation: conceptualize events, manage budgets and expenses for activities like live-streams, cooking demos
   5. Collaborate with graphic design and content teams to produce engaging content
2. Sales Collaboration: Work with the sales team to drive online and offline sales
   1. Develop commercial strategies for retail and e-commerce channels
   2. Coordinate activations to increase traffic and sales
   3. Manage online platforms: brand websites, marketplaces, retailer online platforms
   4. Manage offline accounts: retailers and wholesalers
   5. Collaborate with operations, tech, and customer support teams for optimal customer experience
3. Product Management: Maintain deep product and industry knowledge
   1. Conduct product research and competitive analysis
   2. Identify USPs and strategize marketing approaches
   3. Perform feasibility studies for new products
4. Perform other assigned tasks

Company-wide Practices:

1. Use data analytics for decision making
2. Document processes for business continuity
3. Promote a culture of teamwork, performance, and morale, aligned with our company values of discipline, dedication, honesty, loyalty, teamwork, learning, and innovation

Experience required:

• At least 2 years in consumer brand marketing, preferably in related categories
• Experience managing brands in Malaysia
• Hands-on digital marketing and e-commerce campaign analysis
• Proven record in brand and engagement campaigns
• Experience with offline and online retail partners
• Bachelor’s Degree in relevant fields

Ideal candidate qualities:

• Entrepreneurial, independent, and growth-oriented
• Excellent communicator and quick to act
• Receptive to feedback and candid communication
• Tech-savvy and adaptable to new tools
• Data-driven decision maker
• Customer-centric mindset