Marketing Specialist

Bomb Battle; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in Malaysia seeks a Marketing Manager to drive brand growth through strategic marketing planning and digital campaigns. The role involves managing partnerships, creative content development, and customer relationships. Ideal candidates will have a Bachelor's degree, 3-5 years of marketing experience, and strong leadership skills.

Benefits

Performance Bonus

Annual Leave

Annual Bonus

Qualifications

• Minimum 3-5 years of experience in marketing, focusing on digital marketing.
• Proficient in social media and marketing analytics.
• Bachelor's degree in Marketing or related field required.

Responsibilities

• Develop comprehensive marketing strategies for brand growth.
• Oversee digital marketing campaigns and manage social media channels.
• Monitor customer feedback and engagement strategies.

Skills

Communication

Leadership

Analytical Skills

Creative Problem Solving

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

Google Ads

Meta Ads

SEO Tools

Email Marketing Tools

Adobe Creative Suite

Canva

Job description

Job Responsibility

• Strategic Marketing Planning:
• Develop and implement comprehensive marketing strategies to drive brand growth and customer engagement.
• Conduct market research to identify customer preferences, industry trends, and competitive landscape.
• Set clear marketing objectives and KPIs, aligning with overall business goals.
• Prepare and manage the marketing budget, ensuring cost-effective use of resources.
• Digital Marketing Management:
• Oversee the creation and execution of digital marketing campaigns across social media, email marketing, and digital advertising platforms.
• Develop a social media content calendar, manage social media channels, and monitor engagement metrics.
• Optimize SEO strategies for the website and maintain updated, user-friendly web content.
• Plan and execute influencer marketing campaigns, collaborating with influencers and KOLs to enhance brand reach.
• Partnership and Collaboration:
• Identify and negotiate partnerships with complementary brands, corporate partners, and media platforms for cross-promotions.
• Coordinate with external agencies for creative content, video production, and event planning.
• Develop and maintain relationships with key partners for co-branded campaigns or sponsored events.
• Creative Content Development:
• Lead the creation of marketing materials, including graphics, videos, brochures, and promotional banners.
• Develop engaging and creative content for social media, email newsletters, and website updates.
• Coordinate with the design and multimedia team to ensure brand consistency in all visuals.
• On-Ground Marketing and Events:
• Plan and execute on-ground promotional activities, including launch events, roadshows, pop-up activations, and brand experiences.
• Manage end-to-end event planning, including vendor coordination, venue setup, and logistics.
• Collaborate with the Operations Team to ensure smooth execution of marketing events.
• Customer Relationship Management (CRM):
• Oversee customer engagement strategies, including loyalty programs and personalized marketing.
• Monitor and analyze customer feedback to enhance customer experience and retention.
• Implement strategies to maximize customer lifetime value (LTV) through upselling and cross-selling.
• Performance Tracking and Reporting:
• Track and analyze the performance of all marketing campaigns using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Prepare monthly reports on marketing performance, including ROI analysis, customer acquisition costs, and campaign effectiveness.
• Use data-driven insights to optimize future marketing strategies.
  
  

Job Requirements

• Education: Bachelor's Degree in Marketing, Business Administration, or related field.
• Experience: Minimum 3-5 years of experience in marketing, with a focus on digital marketing and brand management.
• Able to speak in English
  
  

Technical Skills

• Proficiency in social media platforms (Facebook, Instagram, TikTok, YouTube).
• Experience with Google Ads, Meta Ads, SEO, and email marketing tools.
• Familiarity with Canva, Adobe Creative Suite (Photoshop, Illustrator), and video editing tools.
• Strong understanding of marketing analytics and reporting.
  
  

Soft Skills

• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Analytical mindset with attention to detail.
• Creative problem-solving skills.
• Ability to work independently and in a team environment.
  
  

Job Benefits

• Performance bonus
• Annual Leave
• Annual Bonus