Marketing Specialist

Kenneth & Co; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading consultancy firm in Kuala Lumpur seeks a skilled marketing professional to plan and execute digital marketing campaigns, manage social media content, and analyze campaign performance. Candidates should possess a Bachelor's Degree in Marketing or related fields, along with strong experience in SEO/SEM and graphic design. A three-month attachment in Singapore is required, with the company covering related expenses.

Benefits

Company-sponsored meals and accommodation during attachment

Qualifications

• Bachelor's Degree in a related field.
• Proven experience in SEO/SEM and digital campaigns management.
• Proficient in graphic design and written communication.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage and maintain company websites.
• Analyze campaign performance and track market trends.

Skills

SEO/SEM

Email marketing

Social media marketing

Graphic design

Analytical mindset

Creative thinking

Education

Bachelor's Degree in Marketing, Communications, Business, or a related field

Job description

Company Background

Kenneth & Co Pte. Ltd. is one of the leading consultancy firms that specializes in Singapore Permanent Residency administration and educational placement services.

Company Website: https://kennethac.com/

Office Address: #17-02, Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Responsibilities

• Plan, execute, and optimize SEO, SEM, and digital marketing campaigns to enhance brand visibility and generate leads.
• Create, design, and manage social media content, including carousels, collaterals, and paid advertisements.
• Monitor and engage with audiences by responding promptly to comments, messages, and inquiries across social platforms.
• Manage and maintain company websites, including overseeing end-to-end production for new project websites.
• Design marketing assets and deliver high-quality written and visual content.
• Develop and manage email marketing campaigns from concept to execution, ensuring effective targeting and measurable outcomes.
• Coordinate and implement marketing initiatives across multiple business units, ensuring consistency with overall brand strategy.
• Analyze campaign performance, track market trends, and generate insights to continuously improve marketing effectiveness.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven experience in SEO/SEM, email marketing, social media marketing, website management, digital campaigns management.
• Proficient in graphic design and written communication.
• Independent player who can take ownership of tasks and projects with prompt feedback to the Singapore HQ.
• Experience in managing marketing activities across multiple business units.
• Analytical mindset with the ability to derive insights from data.
• Familiarity with marketing automations and targeting strategies.
• Creative thinking and the ability to adapt marketing strategies to reach diverse audiences.
• Willing to undertake a 3-month attachment in Singapore. Expenses for meals, accommodation, and flights will be sponsored by the company.