Marketing Specialist

UST; Cyberjaya; On-site; MYR 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a Marketing Specialist, where you'll enhance brand presence through innovative digital marketing strategies. This role focuses on creating engaging content for LinkedIn, organizing impactful events, and building strategic partnerships to drive growth in Malaysia and beyond. You'll work in a collaborative environment, shaping the brand's future while leveraging your expertise in digital marketing and social media. If you're passionate about technology and eager to make a difference, this position offers a unique opportunity to thrive in a dynamic and fast-paced setting.

Benefits

Opportunity for brand growth

Work with a global digital leader

Collaborative work culture

Qualifications

• 3+ years in digital/social media marketing, preferably in B2B tech.
• Strong copywriting and content creation skills for professional audiences.

Responsibilities

• Lead LinkedIn marketing efforts and develop localized content.
• Organize industry events and build relationships with partners.

Skills

Digital Marketing

Social Media Engagement

LinkedIn Marketing

Copywriting

Content Creation

Data-Driven Decision Making

Event Marketing

Education

Bachelor's Degree in Marketing

Tools

Gen AI Platforms

Job description

About the Role:

We are looking for a creative and results-driven Marketing Specialist to strengthen UST’s brand presence in Malaysia through digital marketing, social media engagement, and strategic partnerships. This role will focus on hyperlocal campaigns, event marketing, and LinkedIn-led growth, with potential expansion to Singapore.

Key Responsibilities:

Social Media & Content Strategy

• Lead LinkedIn marketing efforts, including content creation, engagement campaigns, and community building.
• Develop localized content (whitepapers, articles, podcasts) to showcase UST’s expertise in AI, cloud, and digital transformation.

Event & Partner Marketing

• Organize and promote industry events, webinars, and networking sessions to enhance brand visibility.
• Build relationships with government bodies, universities, and tech partners to drive collaborative opportunities.

Brand Awareness & Lead Generation

• Execute targeted LinkedIn campaigns to generate high-quality leads and nurture prospects.
• Represent UST at key industry events to expand professional networks and identify business opportunities.

Ideal Candidate:

• 3+ years in digital/social media marketing, preferably in B2B tech or IT services.
• Holds at least a Bachelor's Degree in Marketing or any related field.
• Proven experience managing LinkedIn campaigns (content, ads, engagement strategies).
• Strong copywriting and content creation skills for professional audiences.
• Must know how to use various Gen AI platforms for content development (text & media, PPT’s)
• Familiarity with Malaysia’s tech ecosystem (government initiatives, universities, enterprise clients).
• Self-motivated, data-driven, and able to work in a fast-paced environment.
• Local Malaysian

Why Join UST?

• Opportunity to shape UST’s brand growth in Malaysia and beyond.
• Work with a global digital leader on innovative projects.
• Collaborative and dynamic work culture.