Marketing Projects - Influencer Management, Programs

Shopee; Kuala Lumpur; On-site; MYR 35,000 - 55,000; Full time

Job summary

A leading company in the e-commerce sector is seeking a Marketing Operations Coordinator. The role focuses on managing marketing objectives, budget oversight, and leveraging analytical tools to optimize campaign effectiveness. Ideal candidates will possess strong project management skills and experience with goal-setting frameworks like OKRs.

Qualifications

• Years of experience in marketing operations or project management.
• Experience with OKRs or similar frameworks.
• Strong analytical skills with data analysis tools.

Responsibilities

• Define and track marketing OKRs and campaigns.
• Monitor marketing expenditures against budgets.
• Facilitate regular review meetings for monitoring progress.

Skills

Analytical skills

Project management

Budget management

Goal-setting frameworks

Education

Bachelor's degree in Marketing

Bachelor's degree in Finance

Bachelor's degree in Business Administration

Bachelor's degree in Data Science

Tools

Excel

Google Sheets

SQL

Tableau

Power BI

Job description

Job Description

Marketing OKR Management & Coordination:

• Work closely with marketing leadership to define, align, and track Objectives and Key Results (OKRs) for the marketing department and individual campaigns.
• Develop and maintain a comprehensive OKR tracking system, ensuring regular updates and reporting on progress to stakeholders.
• Facilitate regular OKR review meetings, identify roadblocks, and collaborate with teams to achieve targets.
• Ensure all marketing projects and initiatives are aligned with overarching company and marketing OKRs.
  
  

Marketing Budget Management

• Monitor and track marketing expenditures against approved budgets for various campaigns and initiatives.
• Collaborate with finance and marketing teams to ensure accurate allocation and reconciliation of marketing spends.
• Identify cost-saving opportunities and recommend strategies for optimizing ROI and budget allocation
  
  

Requirements

• Bachelor's degree in Marketing, Finance, Business Administration, Data Science, or a related field.
• Good to have years of experience in marketing operations, project management, or a highly analytical marketing role.
• Proven experience working with OKRs or similar goal-setting frameworks.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Sheets, SQL, Tableau, Power BI).
• Demonstrated ability to manage budgets and optimize marketing spend.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.